Social Media Metrics That Matter: A Visual Guide to Tracking Success [INFOGRAPHIC]
Want to know which social media metrics you should be tracking for success in your marketing campaigns? This infographic will tell you!
From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media
We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram
Fashion Forward: Harnessing Fashion Photography to Build An Iconic Social Media Feed
Whether you know the origin story of cerulean, or your fashion knowledge is limited to the names of different garments. We can’t deny fashion is something that is around us every day. With its presence on social media being undeniable. Platforms like Instagram, TikTok, and
Mastering Social Media for Musicians: Proven Tactics for Building Your Online Presence
Since the rise of digital media, music and social media have been inextricably linked. Social networking serves as a crucial communication and hype-building channel between musicians and fans.
How to build a LinkedIn Employee Advocacy Program to grow your company page
Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do
Leadership in the Limelight: The Power of C-Suite Personal Branding
In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding
Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience
Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is
Social Media Mastery for Non-Profit Organisations: A Guide to Amplifying your Message and Mission
Social media for non-profit organisations has become an essential tool for amplifying messages and missions. Leveraging these platforms can significantly enhance your organisation’s reach and impact. This guide delves into advanced strategies and specific tactics to help non-profits harness social media effectively, ensuring they maximise
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.
Doing Social Media for Artists and Galleries
Have you ever wondered how to do social media for artists? In this guide, we'll dive deep to give you our best tips and tricks to help you succeed!