Tips for Content Strategy

Culinary Photography: Enhance Your Food & Drink Social Media Presence

In the fast-paced world of social media, visuals capture attention faster than words, and nowhere is this more true than in the food and drink industry. We truly do eat with our eyes first! For this reason, culinary photography will always be an important part

a man giving a presentation to a group of people in an modern office setting

Capturing the Moment: Strategies for Documenting Event Attendance on Social Media

Events provide a unique opportunity to create content. Whether doing it live or storing it for future use, events are not to be ignored as a fertile ground for great content. Events generally involve many stakeholders – employees, customers, partners and sometimes competitors – getting

transform your blog articles from infographics

How to Transform Your Blog Articles into Infographics [INFOGRAPHIC]

If you’re looking to drive traffic to your website, you’re probably already on board with the power of blog articles and infographics.

From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media

We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram

Fashion Forward: Harnessing Fashion Photography to Build An Iconic Social Media Feed

Whether you know the origin story of cerulean, or your fashion knowledge is limited to the names of different garments. We can’t deny fashion is something that is around us every day. With its presence on social media being undeniable. Platforms like Instagram, TikTok, and

How to build a LinkedIn Employee Advocacy Program to grow your company page

Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through

10 Simple Steps to Creating a Content Calendar for Your Brand [INFOGRAPHIC]

Creating a content calendar is a crucial step towards building a consistent and impactful social media presence for your business. Here’s a simple 10-step guide to help you craft an effective content calendar for your business on social media! Be sure to scroll all the

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