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Tips for Content Strategy

How to Historically Optimise Your Old Content

Content marketing is one of the best branches of digital marketing because of the benefits it can provide to your brand. However, there’s a new content marketing tactic that seems to be working in the digital world – historically optimising your old content. What is
b2b and b2c

Social Media Content Distribution for B2B and B2C

Regardless of how it continues to be perceived by marketers, content still holds a prominent position within the dark arts of digital. However, with constant shake-ups in algorithms, content marketers have had to get better and better at creating quality, lengthy and trusted copy that

Six Tips for Repurposing Content to Impact More Networks

Six Tips for Repurposing Content to Impact More Networks 1. Repurpose snippets and quotes as social media posts 2. Create feature graphics 3. Create an infographic 4. Do a live webinar/Q&A on the subject 5. Create video tutorials or an ongoing podcast on your weekly
Optimise Content

How to Optimise Content for Social Media Distribution

The Best Techniques for Optimising Content for Social Media Distribution Get serious about your headlines. Think about graphics. Get your employees to share. If you want to see the greatest amount of interaction and engagement on your posts through social media, you need to be
The Future of Content Writing

The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that

Content Marketing for Social Media

As social media evolves, so must your content marketing. It’s easy to get left behind in such a vast, expanding market, but creating your content marketing for social media platforms will help your brand be consistent and relevant. Create a Strategy for the New Age

Kicking Your Content Marketing into 2017

Content marketing has long played a crucial role in the best digital marketing strategies. Quality content not only entices new customers, it reminds current ones why they bought into your brand in the first place and works to make them advocates. It certainly warrants some

10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board –

12 Seriously Useful Tools for Content Marketers

It might seem like a bit of a cliché, but very often digital marketers are defined by the tools they use to get their work done. It’s the case across all digital channels ­- if you’re not utilising the right tools to plan and manage

Why Clickbait is Ruining it for Everybody

  “You won’t believe what happened to the guy that wrote this…” Sound familiar? Clickbait may seem harmless at first glance but it’s certainly not fun – and could very well prove damaging for writers of quality content. Even if the terminology is foreign to