Facebook Content Creation: Proven Tips for Driving Engagement and Brand Growth
Not sure where to begin with Facebook content creation? We've got you covered with our range of top tips and expert guidance!
Facebook Groups for Marketing: How to Build an Active and Loyal Audience
Long gone are the days Facebook groups were solely used to discuss films with fellow fans. The feature has now been utilised by businesses to reap the benefits that come with building a community on the platform. Facebook groups can be a huge advantage to
Facebook Demographics: A Visual Guide to Who is Still Using Facebook [INFOGRAPHIC]
Who is making the most use of Facebook in 2024? Check out the latest statistics in our infographic!
Facebook Ads Manager: A Comprehensive Expert’s Manual
Want to know how to get to grips with Facebook Ads Manager? You've come to the right place!
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.
The Giraffe Guide to Facebook Ad Types [INFOGRAPHIC]
You need to have an understanding of Facebook ad types, because the platform boasts billions of active users worldwide, and is an undeniably powerful platform for businesses to engage and connect with their target audience. The platform offers a diverse array of advertising options that
How to Use The Facebook Advertising Library
If you’re struggling to find high-quality examples of advertising, you NEED to be using the Facebook Advertising Library. The Facebook Advertising Library – also known as the Meta Ads Library – is an invaluable tool for digital marketers. We’re going to let you into a
Essential Facebook Stats All Social Media Managers Have to Know [INFOGRAPHIC]
At the time of its creation in 2004, Facebook was a pioneer in social media, only having the likes of MySpace to contend with. And as the years passed, Facebook’s userbase has grown and grown, giving it prime position at the top of the social
How the iOS 14 Update Affects Facebook Ads
Facebook is the long-reigning king of modern social media. By the end of 2020, Facebook reported an average of 1.84 billion Daily Active Users (DAUs) and 2.8 billion Monthly Active Users (MAUs) – an increase of 11% and 12%, respectively, year-on-year. These numbers far exceed
Our Top Tips for Facebook Sponsored Posts [Infographic]
Last year, we made an infographic that looked into the differences between the various Facebook ad types. Whilst it’s important to know these differences, they won’t help you when it comes to creating sponsored posts and ads that convert. So now in this infographic, we’re