Facebook Ads Manager: A Comprehensive Expert’s Manual
Want to know how to get to grips with Facebook Ads Manager? You've come to the right place!
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.
The Giraffe Guide to Facebook Ad Types [INFOGRAPHIC]
You need to have an understanding of Facebook ad types, because the platform boasts billions of active users worldwide, and is an undeniably powerful platform for businesses to engage and connect with their target audience. The platform offers a diverse array of advertising options that
How to Use The Facebook Advertising Library
If you’re struggling to find high-quality examples of advertising, you NEED to be using the Facebook Advertising Library. The Facebook Advertising Library – also known as the Meta Ads Library – is an invaluable tool for digital marketers. We’re going to let you into a
Creating Content for Facebook: Our Top Tips
You may be thinking that it’s a bit too late to be thinking about creating content for Facebook. That ship has already sailed, right? Well, no! With nearly 3 billion people still using the platform, there are plenty of opportunities to reach a new audience.
Essential Facebook Stats All Social Media Managers Have to Know [INFOGRAPHIC]
At the time of its creation in 2004, Facebook was a pioneer in social media, only having the likes of MySpace to contend with. And as the years passed, Facebook’s userbase has grown and grown, giving it prime position at the top of the social
How the iOS 14 Update Affects Facebook Ads
Facebook is the long-reigning king of modern social media. By the end of 2020, Facebook reported an average of 1.84 billion Daily Active Users (DAUs) and 2.8 billion Monthly Active Users (MAUs) – an increase of 11% and 12%, respectively, year-on-year. These numbers far exceed
Our Top Tips for Facebook Sponsored Posts [Infographic]
Last year, we made an infographic that looked into the differences between the various Facebook ad types. Whilst it’s important to know these differences, they won’t help you when it comes to creating sponsored posts and ads that convert. So now in this infographic, we’re
Can Facebook Be Used For B2B Marketing?
What if we told you that B2B marketing is not confined to LinkedIn and Twitter? Facebook may be an overlooked big player in B2B marketing strategy. Here is how you can utilise Facebook tools for your advertising plans. Facebook is the long-reigning king of social
How to Setup a Facebook Business Page
You’ve set up your business, you’ve hired your team and you’ve put up the Christmas decorations. But what next? What should be your first step into digital marketing? Facebook should be your first phase in the digital world. It’s free to use and has a