Tips for LinkedIn Marketing

A person using a LinkedIn comapny page in an office setting

How to Create a Company LinkedIn Page

Having a LinkedIn company page is essential for businesses looking to market themselves and attract top talent. It’s no longer something that business owners and brands can afford not to have. For individual users, LinkedIn is a place for people and companies to network and

The Science of LinkedIn InMail: Data-Driven Approaches for Expert Marketers

LinkedIn advertising is a powerful platform for businesses looking to build meaningful connections. One of its most valuable tools is LinkedIn InMail, a messaging feature that allows businesses to reach potential clients and partners without needing a prior connection In this article, we’ll explore the metrics,

How to build a LinkedIn Employee Advocacy Program to grow your company page

Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.

Cover - Effective Strategies for Growing Your LinkedIn Presence

Effective Strategies for Growing Your LinkedIn Presence [INFOGRAPHIC]

Check out our infographic to learn the essential LinkedIn growth strategies

LinkedIn for Recruiting: A Giraffe Guide

It can’t be denied that LinkedIn has seen monumental growth in recent years, and for people using LinkedIn for recruiting, this rapid growth is a welcome development. Never before has there been a social network on this scale designed to cater for professionals looking to