Tips for Social Media

Culinary Photography: Enhance Your Food & Drink Social Media Presence

In the fast-paced world of social media, visuals capture attention faster than words, and nowhere is this more true than in the food and drink industry. We truly do eat with our eyes first! For this reason, culinary photography will always be an important part

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Capturing the Moment: Strategies for Documenting Event Attendance on Social Media

Events provide a unique opportunity to create content. Whether doing it live or storing it for future use, events are not to be ignored as a fertile ground for great content. Events generally involve many stakeholders – employees, customers, partners and sometimes competitors – getting

a yellow sticky note sat on a notebook with text saying competitor analysis

Advanced Techniques in Competitor Analysis on Social Media

Ignoring competitor analysis is one of the biggest mistakes that can be made when launching a social media strategy.

Evaluating Snapchat for Your Business: Key Considerations and Strategic Insights

Is it time for your business to leverage Snapchat for marketing?

Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement

Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.

Essential Components of an Effective Social Media Policy

In today's fast-paced digital landscape, a robust social media policy is essential for any organisation aiming to harness the power of online platforms.

How to build a LinkedIn Employee Advocacy Program to grow your company page

Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through

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