Tips for Social Media

The Role of User-Generated Content in Hospitality Marketing: Turning Guests into Advocates

With the rise of short-form video content platforms like TikTok and the continuous popularity of visual content-based platforms like Instagram, the production and circulation of user-generated content has never been easier. How can this be utilised in hospitality marketing? The importance of user-generated content (UGC)

The Power of Social Media Analysis: How to Turn Data Into Actionable Strategies

A social media analysis can help you know your audience better, track your performance regularly, stay on par with your competitiors and allow you the flexibility and agility to maintain long-term success on social. In this blog post, we will break down the best approaches

a picture of a person writing in a notebook to plan thier content curation

The Art of Content Curation: How to Integrate Creation and Curation for Brand Growth

Want to know how to integrate content curation and creation into your marketing mix? Here's how!

Marketing for Personal Care Products: Building Customer Loyalty

Marketing for personal care products presents a vast pool of creative freedom for social media professionals to dive into and experiment with different content strategies. Additionally, the industry’s close ties with the customer loyalty makes it a valuable opportunity worth investing in. In this blog

Luxury Hotel Marketing with Social Media

Picture the scene: A guest steps into a five-star hotel lobby, smartphone conspicuously gripped like a digital paintbrush. Before the concierge can say “welcome,” they’re already curating a narrative that will be shared across multiple social media accounts, reaching potential travellers in ways marketing teams

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Social Media Metrics That Matter: A Visual Guide to Tracking Success [INFOGRAPHIC]

Want to know which social media metrics you should be tracking for success in your marketing campaigns? This infographic will tell you!

Culinary Photography: Enhance Your Food & Drink Social Media Presence

In the fast-paced world of social media, visuals capture attention faster than words, and nowhere is this more true than in the food and drink industry. We truly do eat with our eyes first! For this reason, culinary photography will always be an important part

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Capturing the Moment: Strategies for Documenting Event Attendance on Social Media

Events provide a unique opportunity to create content. Whether doing it live or storing it for future use, events are not to be ignored as a fertile ground for great content. Events generally involve many stakeholders – employees, customers, partners and sometimes competitors – getting