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Shine Online

Make Your Small Business Shine Online

Making Your Small Business Shine Online: 1. Optimise Your Social Media Pages 2. Optimise your website 3. Integrate your social media and content marketing 4. Create and share better content 5. Craft an online voice 6. Learn how to listen and respond Take this year
ways to fail at social media

Seven Ways to Fail at Social Media

Social media is an asset, but it’s not an easy one. Luckily we are here to help! Make sure you’re aware of these seven ways to fail at social media, so you can avoid the simple mistakes! Ways to Fail at Social Media: A Fake
what advertising type is best for me?

What Advertising Type is Best For Me?

As the advertising world of Facebook and Twitter evolve and improve, it can be hard to decide what advertising type is best for your business, especially if you’re just starting out on the social media platforms. Each ad has a specific goal and different ads
Birthdays

How Social Media Changed Birthdays

Social media has changed the way we view our birthdays altogether. Before it was a few drinks at the local bar, a spontaneous trip away for the weekend or a quiet night in with friends. However, now social media has implemented a routine for those
Embarrassing Things

Embarrassing Things We All Did On Social Media

You can hide away your secrets as much as you like and you can try and cover your past as hard as you can, but what you’ve posted on social media can sometimes be forever, especially if it was super cringey and awkward. That’s right,
Attention

Social Media: Are You Paying Attention?

As our attention spans drop, what has social media done to try to get us to stay? From Facebook’s timed articles to quick snippets from brands, social media has had to adapt to a new generation who just cannot be bothered to scroll further than
Reality Television

Social Media and Reality Television

Social media and reality television can sometimes feel one in the same. They’re both in our lives 24/7, some understand it, some don’t and most importantly they are both big influences on the lives of the people that view and interact with them. Social media
World Cup

Social Media and the World Cup

Social media marketing is all about achieving goals, which makes the World Cup and social media go pretty much hand in hand (no handball rules apply here). Football has always been big, but social media is taking the game to new heights. Football Just on
Kudos

Everyone Deserves a Little Kudos

As LinkedIn releases its newest feature Kudos, maybe all social media platforms should start looking at how their sites can bring people together in a more positive way, instead of trying to reorganise news feeds. LinkedIn’s ‘Kudos’ feature allows users to celebrate success and give
SOCIAL MEDIA IN THE SUMMER

Social Media in the Summer

The sun and social media seem to work in perfect unison together and if you are a business that sells swimsuits, sunglasses and flip flops, you’re in for one seriously, sunny ride. However, what should the rest of us expect from social media in the