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Giraffe Social

Tips for Social Media

Negative Social Media Comments and How To Deal With Them

As a business on social media at one point or another you will have to deal with negative feedback; and if there’s one sure-­fire way to damage your brand on social media it’s by ignoring negative comments by users. As a digital marketing platform, social

Powerful social media management tools for small businesses

By now we are all well aware of the importance of social media for small businesses. As a community building tool at heart, it can be a crucial tool for building an engaged, quality audience. But while small businesses are certainly the ones who stand

Mountain Climbers Document their Everest Ascent on Snapchat

If you thought the influence of finite content sharing network Snapchat stopped at college, you’ve obviously never climbed a mountain. Two mountain climbers have been documenting their ascent up Mount Everest on Snapchat ­ and the results have been nothing short of tremendous. The professional

Hashtags Say The Funniest Things – 2016 Edition

Since their inception back in 2007, hashtags have become a staple of our social media existence. They allow users to discover and contribute to a rapidly emerging global dialogue simply and instantaneously. And guess what – they can also help make life darn hilarious… While

Students Favour Snapchat over Twitter

  Students across the UK are turning towards Snapchat over other social networks to communicate with their peers. In the past Facebook and Twitter have proven essential platforms for marketing to Students and now, as a majority of users begin to access from mobile devices,

How to use Social Media to promote your Crowdfunding Campaign

Crowdfunding is now an incredibly popular and prominent way for start-ups and entrepreneurs to help make their ideas a reality. But that popularity comes at a price. To be successful, gain traction and land pledges, campaigners need to be willing to spend a significant proportion

Is the Future of Social Media in Live Streaming?

  Live streaming has recently been catapulted back into the limelight through the work of streaming apps like Periscope. While live-streaming is in no way a new concept, the ease of accessibility that has come from new technology has helped elevate it to new heights

Social Media – A Megaphone that Empowers Consumers

  It really wasn’t that long ago that if a consumer had something to say about a product then their only option was to look for an address on the back of the box and write the company a letter. But now that’s all changed.

How should we react to Facebook Reactions?

  On the 24th February, Facebook made one of their most significant updates of the year so far, by rolling out “Reactions” globally across the network. Years ago, if users had wanted to react to a post or status update they had no alternative but

Why Social Media might not be for You

“Having a social media account doth not make a social media expert…” – Anon We are currently in the midst of a social media skills gap and it’s all ironically down to a miscommunication. While mainstream personal usage of social networks has increased, so have