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Giraffe Social

Tips for Social Media

How is Social Media Changing the Way We Buy Products?

Depressingly, it’s nearly fifteen years since I finished primary school. Back then, there was no such thing as Facebook, Mark Zuckerberg hadn’t become a multi billionaire as one of technology’s great success stories, mobile phones were unattractive bricks, apps didn’t roll off the tongue in

Top 5 Ways to Prevent Yourself from Procrastinating on Social Media

Many of us are guilty of sitting down to do some work and moments later finding ourselves browsing through photos on Facebook or checking your Twitter feed, often resulting in a shopping basket full of things you don’t need… According to an Oxford Internet Survey last

How Many Social Networks should your Business be on?

While it is now almost mandatory for a modern business to have an online presence, due to there being so many social networks to choose from that it can be difficult to decide where to stay active. It takes time and persistence to get anything from

Five Examples of Great PR on Social Media

The digital age we recognise today has considerably changed the way news and information is published, and it is evident that the way PR professionals are seeking attention nowadays is online. In particular, social media has seen an increased number of available communication channels, helping to

Why You Should Integrate Your Social Networks

The Internet has an uncountable number of websites, and amongst these websites are a lot of social networks. With such a variety of platforms to choose from, the need to stay connected is important for an individual to not fall behind. Remember though, don’t create

How do you Measure ‘Real ROI’ in Social Media?

One question we get asked a lot when speaking to new clients, is ‘how do you measure ROI in social media?’ – And its a very good question. When you invest money into something you expect to see a return from it in the short

Parody Characters on Social Media

It only became apparent to me a few weeks ago that Vietnamese television has a channel solely dedicated to the trials and tribulations of Tom and Jerry; I don’t think I had sat down to watch a cartoon since before I was a teenager. In

Businesses Feeling the Burn of Social Media

Customers and sales are a business’s best friends. Sales achieve revenue – great sales achieve profit. So what happens when businesses forget to address their customers as individuals and fail to meet their expectations, needs and wants? Can a business survive without identifying their customer’s problems

Are You Monitoring Social Media?

Editors note: This post was first created back in April 2014. Although it gives a nicely rounded view on the importance of social media monitoring, the most effective tools may have altered slightly. Check out our newer post on social media tools for small businesses