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Giraffe Social

Tips for Social Media

How do you Measure ‘Real ROI’ in Social Media?

One question we get asked a lot when speaking to new clients, is ‘how do you measure ROI in social media?’ – And its a very good question. When you invest money into something you expect to see a return from it in the short

Parody Characters on Social Media

It only became apparent to me a few weeks ago that Vietnamese television has a channel solely dedicated to the trials and tribulations of Tom and Jerry; I don’t think I had sat down to watch a cartoon since before I was a teenager. In

Businesses Feeling the Burn of Social Media

Customers and sales are a business’s best friends. Sales achieve revenue – great sales achieve profit. So what happens when businesses forget to address their customers as individuals and fail to meet their expectations, needs and wants? Can a business survive without identifying their customer’s problems

Are You Monitoring Social Media?

Editors note: This post was first created back in April 2014. Although it gives a nicely rounded view on the importance of social media monitoring, the most effective tools may have altered slightly. Check out our newer post on social media tools for small businesses

How is Social Media Changing the Way we Listen to Radio?

How many times do you see music advertised on Facebook, Twitter or Youtube? Your friend has shared a video of Katy Perry showing how much of a ‘Dark Horse’ she really is or how ‘Under Control’ Calvin Harris is. Whatever your song preference, I am

What is Social Media Management? A Quick Start Guide

We are surely all aware, by now, of what social media is. It has ushered in a new age of digital connection, networking and socialising; a technological revolution if you like. Social media may have initially been about the ability to connect quickly and cheaply with

What can we learn from #MyNYPD?

  There’s been a lot of debate online this week in regards to the NYPD and the #MyNYPD campaign. For those that aren’t aware, Police Commissioner William J Bratton is presently ‘reshaping the perceptions’ of his officers and the people of New York in relation

What is Social Media Management?

  Social media is here to stay, or that’s the way it looks for the foreseeable future at least, and we believe that this should be considered a ‘good thing’. I mean can you remember any other time in history when businesses would have been