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Giraffe Social

Tips for Social Media

Exactly How Dead is MySpace?

  *** Update, January 2016: This article is now more than a little outdated, but still worth the read for the pure nostalgia factor alone. If you’re wondering what happened to Myspace, our more recent article “Anybody Seen Tom…” might be more use to you… ***

The Most Important Social Media Lesson: Content Is King

  Since Bill Gates wowed the world with ‘content is king’ in 1996, it’s only recently with the #digitalboom that businesses are noticing the importance of strong content as a winning social media strategy. Good content evolves your target audience. They want significant information, continuing

What is Soundcloud?

  Soundcloud is pretty widely known these days and has become a bit of a household name. It is a website that allows unsigned artists to distribute their music online, on a platform where people are looking for new music. It’s a website that was

Book Review: Outsmarting Social Media

  Outsmarting Social Media: Profiting in the Age of Friendship Marketing By Evan Bailyn We are big fans of Evan Bailyn’s work ever since we read his first book; Outsmarting Google – a book that will turn you from an SEO novice to SEO wizard. His

Book Review: Likeable Social Media

  Likeable Social Media: How to Delight Your Customers, Create an IRRESISTIBLE Brand, and be Generally Amazing on Facebook By Dave Kerpen I read Likeable Social Media a little while ago and I was rather impressed. I wasn’t too sure what to expect, but I feel

Five Changes to Make for Social Media Results

There are five changes to make for social media results; set goals, brighten your Facebook page, advertise your social media accounts, personalise your accounts and connect with competitors.  It is human nature to want the quick fix, the magic bullets that get you a hundred

What is a blog?

If you have something to say about anything at all, blogging is one of the best ways to get people listening to you. Whether you are just looking to engage with different blogs, or even if you are interested in starting your own, this article

10 Stats from The Presidential Election 2012

  If there was ever an example of how far social media has come – and a demonstration of just how important it can be when used correctly – it was the US Presidential Election 2012. This year we witnessed the US Presidential Election race

Should I Hire a Social Media Manager?

There are three great reasons to hire a Social Media Manager to help with your business; it’ll save you time, they’ll provide you with a certain level of expertise and they’ll be up-to-date with all the latest Social Media Knowledge. By now you are probably

The Only Social Media Tip That Really Matters

  Today we received a letter in the post. Most generic and boring letters have printed addresses on the front, but this letter was hand written – and good things always come inside hand written letters. So we opened the envelope and inside was a hand