Tips for Social Media

Is Social Media the New Word of Mouth?

Do you ever wonder if social media is the new word of mouth? Word of mouth has always been a powerful marketing tool. This form of marketing is usually associated with earned media, and therefore is one of the most effective strategies that a business

Video Apps to Create Better Social Media Content [INFOGRAPHIC]

At Giraffe, we’re no strangers to creating stunning video content! From simple animations appearing on our clients’ social media accounts, to full-scale webinar highlight reels, we’re used to getting stuck into the nitty-gritty of video editing. And we’re well aware that not everyone has the

Four Reasons You Should Hire a Social Media Manager [INFOGRAPHIC]

We all know that running a single social media account takes a lot of time, work and effort. So when businesses need to be posting content across multiple networks, it doesn’t take long for all this work to feel overwhelming. Plus, when you’re trying to

Essential Facebook Stats All Social Media Managers Have to Know [INFOGRAPHIC]

At the time of its creation in 2004, Facebook was a pioneer in social media, only having the likes of MySpace to contend with. And as the years passed, Facebook’s userbase has grown and grown, giving it prime position at the top of the social

Six Social Media KPIs You Have to Track [INFOGRAPHIC]

When it comes to social media, measuring and recording various KPIs will ensure you’re on track with your digital marketing efforts. These KPIs will help you to understand what is and isn’t working, and inform your decisions when making changes to your strategy. The KPIs

Social Media News Roundup February 2022

Where did February go? We’ve been so busy keeping on top of social media news that it’s gone by in a blur. We hope everyone is seeing increasing success with all their social media strategies and seeing them go from strength to strength heading into

Social Media News Roundup November 2021

Welcome back, we hope you have had a fun and productive November, enjoying a few firework displays and Black Friday deals. We’re back with our social media news update for November 2021, bringing you the latest incoming changes and updates to your favourite social media

How to use Social Media to Discover More about Your Audience

One of the best ways to move forward with your social media strategy is to have a clear understanding of your target audience. Social media is the perfect platform for discovering insights about your target audience, such as where they’re most active and what they

Social Media News Round up October 2021

October is here! Full of colder weather, darker nights and things that go bump in the night. Never fear though as Giraffe are here to brighten your day with our monthly social media news update. So gather round, wrap up warm and grab a hot

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