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Giraffe Social

Tips for Social Media

Social Media Tactics To Avoid

Social Media Tactics to Avoid

There are good social media tactics, there are bad social media tactics, and then there are social media tactics that you should completely avoid. Now and again, big global brands will launch a campaign that flops or release a tweet with disastrous messaging. It’s unfortunate,
Influencer Marketing: Tapping into Engaged Social Media Audiences

Influencer Marketing: Tapping into Engaged Social Media Audiences

Influencer marketing allows you to tap into the engaged audiences of key influencers in your industry that you may not otherwise reach. Choosing the right influencer for your brand is a tricky task; the average social media user is led to believe that influencers with
Content Creation VS Content Curation

Content Creation VS Content Curation

Content is an integral part of a social media marketing strategy and, when executed well, can help you achieve your social media goals. From educational Facebook posts to hilarious GIF-filled tweets to thousand-word articles, there is a range of content available from brands online. However,
Viral Video Marketing Using Social Media

Viral Video Marketing Using Social Media

Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form
Summer Social Media Campaign Ideas

Summer Social Media Campaign Ideas

Are you stuck for social media campaign ideas this summer season? Do you find it hard to come up with creative seasonal campaigns for your social media marketing plan? Look no further! In this blog post, we’ll walk you through some social media campaign ideas
Video Editing Apps for Better Social Media Content

Video Editing Apps for Better Social Media Content

Getting more video content on your social media pages is a sure-fire way to increase engagement with your brand’s posts. Now social media marketers have access to a great selection of video editing apps and content creation tools that are making the process of creating
Social Commerce - How to Sell Your Products on Social Media

Social Commerce: How to Sell Your Products on Social Media

The way we shop online is ever-changing. With the rise of social commerce, brands can now sell their products directly through their social media channels with minimal amounts of website redirects. What is Social Commerce? Social commerce is the use of social media platforms to
Social Media and the Changing Face of Customer Service

Social Media and the changing face of Customer Service

Over the past few years, social media has single-handedly turned the customer service experience on its head. The digital world has completely changed expectations surrounding rates of engagement by brands and businesses, and to succeed they need to recognise and accommodate the changing needs of
The Virality of TikTok

The Virality of TikTok Content

Since its launch in 2017, TikTok has rocketed in popularity to become one of the biggest social media platforms. TikTok boasts impressive user statistics, with 732 million monthly active users (MAU) and approximately 690 million daily active users (DAU) globally (both figures excluding China). When