Tips for Social Media

Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has

The Top 6 Social Media Marketing KPIs You Need to Track

In the early days of social media marketing, brands could build a following even with a quantity-over-quality approach. With the over-saturation of brands on social media, often across multiple channels at once, that is no longer the case. Now, there needs to be a method

How to Keep Your Social Media Accounts Secure

Several aspects of our lives are saved and stored online. From digital ‘wallets’ with our bank information to our names, addresses, and phone numbers in the backend of every social media profile, our data is everywhere. So, we need to keep our social media accounts

Social Media News Roundup April 2021

Giraffe is back with another social media news round up. Bringing you the latest developments from the world of social media and its biggest players. We do the hard work so you don’t have to, read on for your monthly lowdown. Instagram Provides Handy Navigation

Social Media Case Study: How Do Innocent Use It?

Innocent Drinks (known as innocent) is one of the most well-known smoothie and juice companies in the UK. Over the last few years, innocent have made a name for themselves as social media kings in their own right. As their social media presence grows, so

Social Media for Startups - Three Steps for Success

Social Media For Startups: Three Steps to Success

Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment and be willing to evolve. A social media presence is essential for startups and small businesses. Used well,

Using Social Media for PR in a Global Pandemic

Since the pandemic started, the Public Relations game has evolved to say the least. Social Media has also played its part in evolving Public Relations to what it is today. These days, companies that do not use social media to manage their reputation are likely

How Has Social Media Marketing Changed?

Social media marketing is a rapidly evolving territory. 20 years ago, social media was in its infancy and certainly unlike how we know it today. Now, social media is an essential aspect of online marketing tactics for businesses of all sizes and industries. We’re looking

Social Media News Roundup: Feb 2021

It’s that time of the month again where Giraffe brings you the latest goings-on within the social media news landscape. Read on to find out the latest developments and changes from your favourite platforms. With 2021 well underway it’s easy to miss the latest updates

Which Social Networks Are Here to Stay?

Back in January 2013, we gave our judgements as to how to Social Media would evolve over the coming years. *Spoiler alert* – some predictions were certainly misjudged. Rather than removing it, we thought it would be super interesting to see how our predictions have

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