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Tips for Social Media

Video Editing Apps for Better Social Media Content

Video Editing Apps for Better Social Media Content

Getting more video content on your social media pages is a sure-fire way to increase engagement with your brand’s posts. Now social media marketers have access to a great selection of video editing apps and content creation tools that are making the process of creating
Social Commerce - How to Sell Your Products on Social Media

Social Commerce: How to Sell Your Products on Social Media

The way we shop online is ever-changing. With the rise of social commerce, brands can now sell their products directly through their social media channels with minimal amounts of website redirects. What is Social Commerce? Social commerce is the use of social media platforms to
Social Media and the Changing Face of Customer Service

Social Media and the changing face of Customer Service

Over the past few years, social media has single-handedly turned the customer service experience on its head. The digital world has completely changed expectations surrounding rates of engagement by brands and businesses, and to succeed they need to recognise and accommodate the changing needs of
The Virality of TikTok

The Virality of TikTok Content

Since its launch in 2017, TikTok has rocketed in popularity to become one of the biggest social media platforms. TikTok boasts impressive user statistics, with 732 million monthly active users (MAU) and approximately 690 million daily active users (DAU) globally (both figures excluding China). When

Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has
The Top 6 Social Media Marketing KPIs You Need to Track

The Top 6 Social Media Marketing KPIs You Need to Track

In the early days of social media marketing, brands could build a following even with a quantity-over-quality approach. With the over-saturation of brands on social media, often across multiple channels at once, that is no longer the case. Now, there needs to be a method
How to keep your social media accounts secure

How to Keep Your Social Media Accounts Secure

Several aspects of our lives are saved and stored online. From digital ‘wallets’ with our bank information to our names, addresses, and phone numbers in the backend of every social media profile, our data is everywhere. So, we need to keep our social media accounts
Giraffe Social Media News Roundup April 2021

Social Media News Roundup April 2021

Giraffe is back with another social media news round up. Bringing you the latest developments from the world of social media and its biggest players. We do the hard work so you don’t have to, read on for your monthly lowdown. Instagram Provides Handy Navigation
Social Media Case Study: How Do Innocent Use It

Social Media Case Study: How Do Innocent Use It?

Innocent Drinks (known as innocent) is one of the most well-known smoothie and juice companies in the UK. Over the last few years, innocent have made a name for themselves as social media kings in their own right. As their social media presence grows, so
Social Media for Startups - Three Steps for Success

Social Media For Startups: Three Steps to Success

Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment and be willing to evolve. A social media presence is essential for startups and small businesses. Used well,