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most important social media marketing trends in 2021

The Most Important Social Media Marketing Trends To Plan For In 2021

Social media marketing, and businesses in general, were well and truly shaken up throughout 2020. It was a year no one could have predicted, with the Covid-19 pandemic changing the way we go about our lives and business. If planning your social media marketing strategy
best christmas social media campaigns

The 5 Best Christmas Social Media Campaigns Of All Time

Christmas-themed social media campaigns appear all over the internet from late November onwards, every year. The festive season is a wonderful opportunity for brands online to spread festive cheer, have fun, and engage their target social media audiences. The best-of-the-best campaigns, and the ones with
Christmas social media campaign ideas

5 Creative Ideas For A Christmas Social Media Campaign

Christmas campaigns are a fantastic opportunity for social media marketers to go all-out on their channels, especially those working in eCommerce markets. Whatever your business model or industry, there’s a Christmas campaign to suit you, so we’re bringing you our top 5 ideas for creative

How Live Streaming Can Help Your Business

Live streaming can sometimes seem challenging, especially if you’re trying to use it for business. But the benefits of an effective live stream are unparalleled. This guide goes back to basics and answers some common live streaming FAQs to help you use live video to

User Generated Content and Community

Creating community through UGC (User Generated Content) during COVID-19 This is a guest post kindly written by friend of Giraffe, Professor Debika Sihi of Southwester University in Texas. You can read our expert interview with her over on this post. Normal routines have changed.  A
social media polls

How Social Media Polls can Help your Business

If you’ve found your way to this handy guide to social media polls, you’ll already know about how harnessing the power of social media can help boost your business. From building your brand awareness to connecting with customers, using the right approach can make all
social media in a crisis

How to Manage your Social Media in a Crisis

The world is currently facing an unprecedented crisis with the outbreak of COVID-19. For businesses everywhere, we are looking to each other for how we should be responding from a marketing perspective, we are hoping to provide some insights on how to manage your social

Boost your Instagram Marketing this Christmas

It’s Christmas; time to refocus your Instagram marketing efforts. Over the course of the year Instagram has grown rapidly as a desired go-to network for brand marketing. It’s no wonder when you consider the network’s style of visual communication. Photos and visual media can make quality, attention-grabbing

Authenticity Breeds Advocacy on Social Media

Companies that invest in improving the authenticity of their brand on social media are investing in a framework that will allow them to command a far greater pool of advocates for their business. It’s clearly evident that in order to promote organic network growth, brands

Social Networks That Your Business Should Be Using

Social media is the ultimate leveller. When you employ social media as a defining part of your digital marketing strategy, you are commanding a framework that gets you talking with real people and encourages them to actively engage with your brand. Now, as the list