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Tips for Social Media

Using Social Media for PR in a Global Pandemic

Since the pandemic started, the Public Relations game has evolved to say the least. Social Media has also played its part in evolving Public Relations to what it is today. These days, companies that do not use social media to manage their reputation are likely
How has social media marketing changed?

How Has Social Media Marketing Changed?

Social media marketing is a rapidly evolving territory. 20 years ago, social media was in its infancy and certainly unlike how we know it today. Now, social media is an essential aspect of online marketing tactics for businesses of all sizes and industries. We’re looking

Social Media News Roundup: Feb 2021

It’s that time of the month again where Giraffe brings you the latest goings-on within the social media news landscape. Read on to find out the latest developments and changes from your favourite platforms. With 2021 well underway it’s easy to miss the latest updates

Which Social Networks Are Here to Stay?

Back in January 2013, we gave our judgements as to how to Social Media would evolve over the coming years. *Spoiler alert* – some predictions were certainly misjudged. Rather than removing it, we thought it would be super interesting to see how our predictions have
most important social media marketing trends in 2021

The Most Important Social Media Marketing Trends To Plan For In 2021

Social media marketing, and businesses in general, were well and truly shaken up throughout 2020. It was a year no one could have predicted, with the Covid-19 pandemic changing the way we go about our lives and business. If planning your social media marketing strategy
best christmas social media campaigns

The 5 Best Christmas Social Media Campaigns Of All Time

Christmas-themed social media campaigns appear all over the internet from late November onwards, every year. The festive season is a wonderful opportunity for brands online to spread festive cheer, have fun, and engage their target social media audiences. The best-of-the-best campaigns, and the ones with
Christmas social media campaign ideas

5 Creative Ideas For A Christmas Social Media Campaign

Christmas campaigns are a fantastic opportunity for social media marketers to go all-out on their channels, especially those working in eCommerce markets. Whatever your business model or industry, there’s a Christmas campaign to suit you, so we’re bringing you our top 5 ideas for creative

How Live Streaming Can Help Your Business

Live streaming can sometimes seem challenging, especially if you’re trying to use it for business. But the benefits of an effective live stream are unparalleled. This guide goes back to basics and answers some common live streaming FAQs to help you use live video to

User Generated Content and Community

Creating community through UGC (User Generated Content) during COVID-19 This is a guest post kindly written by friend of Giraffe, Professor Debika Sihi of Southwester University in Texas. You can read our expert interview with her over on this post. Normal routines have changed.  A
social media polls

How Social Media Polls can Help your Business

If you’ve found your way to this handy guide to social media polls, you’ll already know about how harnessing the power of social media can help boost your business. From building your brand awareness to connecting with customers, using the right approach can make all