Tips for Social Strategy

The Role of User-Generated Content in Hospitality Marketing: Turning Guests into Advocates

With the rise of short-form video content platforms like TikTok and the continuous popularity of visual content-based platforms like Instagram, the production and circulation of user-generated content has never been easier. How can this be utilised in hospitality marketing? The importance of user-generated content (UGC)

The Power of Social Media Analysis: How to Turn Data Into Actionable Strategies

A social media analysis can help you know your audience better, track your performance regularly, stay on par with your competitiors and allow you the flexibility and agility to maintain long-term success on social. In this blog post, we will break down the best approaches

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Social Media Metrics That Matter: A Visual Guide to Tracking Success [INFOGRAPHIC]

Want to know which social media metrics you should be tracking for success in your marketing campaigns? This infographic will tell you!

Sustainability Marketing: Tapping into the Gen Z passion for Climate Change

Sustainability marketing has become a prominent player in today’s digital landscape. Through sharing content surrounding their pro-environmental stance, more and more brands are winning users over with transparency and by practicing accountability. If executed right, a sustainability marketing strategy also presents an opportunity to earn

The New Rules of Travel Marketing: How to Capture the Attention of Experience-Driven Travellers

Travel writer Pico Iyer once observed that “We travel, initially, to lose ourselves; and we travel, next to find ourselves.” Today’s social media landscape has turned this philosophical musing into a marketing reality. The way travelers discover, dream about, and decide on their next destination

Sentiment Analysis: Understanding Brand Perception on Social Media

Every day on social media, brands clash for consumer attention, and understanding public sentiment is akin to having a soothsayer on your payroll. Enter sentiment analysis: the art and science of deciphering the emotional undertones of social media chatter. It’s like having a superpower that

Navigating the UK Social Media Landscape

If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of

Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement

Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance.

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been

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