On average, an employee's social reach is 561% larger than the company they work for.
employee advocacy program
We can build an employee advocacy program for you to deploy in your organisation. It will guide, provide purpose and incentivise your team to lay a foundation for colossal brand reach.
employee advocacy training
Brands will often bring us in to do one-off or recurring training sessions with their team to ensure continued uptake in the program, and advise on how to create impactful content.
employee advocacy reporting
To ensure your employee advocacy program works effectively, we offer a spectrum of reporting options, from the simple to the complex, using specialist software.
want to build an employee advocacy program?dramatically increase brand reach?engage your employees?grow a culture of employee involvement?
employee advocacy
“Engaging your team in an employee advocacy program can not only provide a massive increase in brand reach, but also increase team buy-in to your vision and goals.”
– Daniella Couve, Head of Social
what are the benefits of employee advocacy programs?
Engaged Employees
Your team will feel more involved in your company's vision and goals, as they will be playing a tangible role in them.
Increased Reach
As paid advertising gets more expensive, an employee advocacy program offers you huge reach with no price tag.
Surpassing Sales Targets
Studies show that salespeople are 45% more likely to exceed their sales target if an employee advocacy program is in place.
Massive Engagement
Algorithms reward organic engagement when it happens soon after posting, with your team on board - this is entirely possible.
87% of millennials feel more connected to a brand when its employees share online.
giraffe's human-first approach really sets them apart
The Giraffe team are a pleasure to work with! They’re not only super-efficient and knowledgeable but bring a warm, friendly demeanour to every interaction. They go the extra mile to enhance our socials and they’re flexible and accommodating when it comes to tweaks. Giraffe’s human first approach really sets them apart from the rest. We are thrilled so far with the results they’ve helped us achieve.
– Holly-Marie Jones, Marketing Manager
want to an employee advocacy program?document your event attendance?celebrate your team and culture?create authentic connections?develop executive personal brands?
employee advocacy insights
Explore a selection of our articles and research on employee advocacy on social to better understand this marketing technique.