It can’t be denied that LinkedIn has seen monumental growth in recent years, and for people using LinkedIn for recruiting, this rapid growth is a welcome development.
Never before has there been a social network on this scale designed to cater for professionals looking to make connections and seek new employment opportunities. In fact, with a user base of over 800 million, LinkedIn has truly earned the title of “World’s Largest Professional Network.”
But what does that actually mean for recruiting on LinkedIn?
Well, it means that the access you have to professionals seeking new opportunities is larger than ever before – but so is the number of competing businesses looking to get to them before you. Because of this, it’s imperative that your business is doing all it can to stand out from the crowd.
In this article, you’ll see some of our top tips to help you thrive whilst recruiting on LinkedIn. Let’s get into them!
Make the Most of Your Company Profile
It goes without saying that LinkedIn is a social network, and as such, professionals and businesses alike need to be maintaining an active presence on the platform.
We highly recommend you use LinkedIn to shout about your company’s achievements and values. When a major development happens within the business, take a few moments to sing your own praises in the form of a post.
Not sure how to do that? No to worry! Our infographic will show you exactly how to craft the perfect LinkedIn post.
Regularly posting to LinkedIn means your business will keep appearing on the feed. And, with each appearance, you’re increasing the chance that potential candidates will find your business.
Don’t Forget Current Employees
LinkedIn is all about building connections, so encouraging your existing employees to connect and engage with your business page is essential. If your page doesn’t have a large following, your network of employees will be invaluable when reaching new people.
Ask your team to maintain their own pages by spreading the good word about your business. This can include resharing content posted on the business page, as well as writing posts that highlight their own success stories within the company. Just make sure they tag the company page!
Create LinkedIn Job Posts for Recruiting
Job posts are, well, posts that highlight open positions within your company They function much like standard posts on the platform, except users have can apply for positions directly from them.
Job posts also appear as a listing in the primary job section on LinkedIn, which means that users don’t have to be following your page to find it. Keep in mind that it’ll be thrown in with a lot of other openings, so it’s important to make your job listing as relevant as possible.
Much like any other post shared to LinkedIn, you should get your network to share it. The more shares you get on your job listing, the more chance you have of your next start employee finding it.
Use LinkedIn InMail – Appropriately
I’m sure you’ve had a few InMail requests from businesses on LinkedIn. But if you haven’t, here’s a quick overview:
LinkedIn describes InMail as “private messages that allow you to contact anyone on LinkedIn without introduction.” To send a message in the usual way, you have to be connected with the person beforehand. But with InMail, this need for connection is removed.
However, these can sometimes backfire.
Because you don’t need a prior connection, and anyone can send a message to anyone, InMail can sometimes come across as spammy. Especially when you’re sending them out all the time.
When sending an InMail to a potential candidate you’d like to recruit, make sure to truly personalise the message. Just sending out a standard introduction is a sure way to be ignored. Asking the recipient about one of their latest projects is a great way to add a personal touch.
If you want to have a crack at using InMail, we’ve written a handy guide to help you get to grips with it here. Keep in mind that it’s a premium feature, so you will need to shell out some money to use it.
Hire LinkedIn Recruiting Experts
At Giraffe, we’ve been working with LinkedIn, and helping our clients’ recruit perfect candidates for years! If you need a hand with recruiting on LinkedIn, or want some advice on setting up InMail messages, get in touch here.
