The Giraffe Method Explained...
There are many stages in the digital marketing funnel. If online success is fundamental in your business you must execute each one perfectly. Your digital marketing is only as good as its weakest stage! Click stage to expand the detail...
This is the stage where you initially reach out and attract potential customers. There are many ways to attract attention to your products and services online, the most useful are: Social Media, PPC and SEO. The more you do in this stage the wider the top of the funnel becomes and the more people you will be able to reach online. The goal of this stage is to direct traffic to your content or website.
This is the stage where you demonstrate that you are an expert in your field and earn the trust of the customer. Having interesting and consistent content will give you plenty to post about on social media and will do wonders for your SEO. This is achieved by having an active blog integrated into your website. If you bypass this stage, the traffic you drive to your site from social media, SEO or PPC will be less likely to convert into sales. The goal of this stage is to build the trust of your potential customer.
This is the final stage in the digital marketing process. Your website is your selling tool and you need to offer the solutions to your customer's problems. The website needs to be beautifully presented and make it easy for your customer to contact you or purchase your product or service. The goal of this stage is to generate leads or purchases.
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