Sprive
Sprive is on a mission to help people live with less debt. Their app allows people to take control of their mortgage, identifying areas where they can save and calculate how long their payment will take.
the problem
the problem
Sprive asked us to develop their social media and blog presence with the goal of driving more traffic for their brand. This would then, in turn, contribute to the growth of app installs and greater brand awareness.
the approach
the approach
The best way to bring people to a social account and blog is by providing valuable content for them to digest. This was the driving force behind the content strategy we developed for Sprive.
We began regularly creating and publishing content to both educate and inform the Sprive audience on the often complex mortgage industry. Our focus was on making complex information easily digestible by removing jargon and simplifying language.
the solution
the solution
To drive traffic for Sprive, we created a two-pronged strategy that involved the creation of informative and engaging social media content and a range of infographics for their blog.
The educational infographics centred around the mortgage industry, including plenty of statistics, guides, tips, and more. Additionally, we included information on how the Sprive app would help those reading the content.
This combination allowed the calls to action at the bottom of each infographic to bring traffic to the Sprive website effectively.
our work
our work
Each piece of content created for Sprive aligned with our strategy and goal of generating more traffic for the brand. Below is a selection of the social content and infographics we’ve developed.
