Taulia
Taulia (part of SAP Software Solutions, the world's largest B2B network) is an innovative working capital management solution system that unifies everything in the ERP space.
the problem
the problem
SAP Taulia came to us looking for a full-service solution on social media. They were having trouble maintaining a consistent social media presence for their main brand page, as well as their many executives. They were also looking to get their broader team involved, through employee advocacy.
the approach
the approach
Our approach for Taulia was to split their problem down into three distinct goals for us to tackle:
- Maintain a consistent and high-quality social media feed for the main Taulia LinkedIn page
- Create bespoke strategies for five of their executives, including the CEO
- Develop an employee advocacy solution from the ground up that will get the broader team active on LinkedIn
Each goal involved meticulous research and planning to ensure we’re accurately reflecting the SAP Taulia brand, as well as creating content in the unique tones of each executive on their team.
our work
our work
The social media content developed for the main SAP Taulia page features a range of educational carousels and single images. On top of this, we’ve also helped them develop videos, and internal training tools for their broader team.
the results
the results
From April 2024, we’ve seen fantastic results for SAP Taulia through our organic-only approach to social. They’ve seen 213k impressions, 24k engagements, and 18k link clicks – all of which are a huge improvement from where they were before we collaborated together.
