These social media marketing chrome extensions can help streamline your processes and open up your strategy to even bigger results.
If you’re not already utilising social media marketing Chrome extensions to help you to get the most out of your time, I urge you to start now. The process will undoubtedly help reduce the time it takes to undertake at least a few of your commonly used actions.
Discovering worthy social media marketing Chrome extensions
Nothing frustrates me more than discovering that a Chrome extension is little more than a marketing avenue for premium services. Therefore, when it comes to deciding on whether or not a Chrome extension is worth the time of day, I have something of a haphazard approach that I call efficient but many others would likely call lazy.
Essentially, if I add one to Chrome and see and immediate benefit from clicking, I will spend more time getting to know the ins and outs of it before making a decision. Alternatively, if there is no obvious benefit, that will be the end of it.
Obviously there are certain prerequisites that have to be met for certain Chrome extensions to offer any benefit at all. Twitshot, for example, requires you to already be on a valuable piece of content with available images in order to work. So I always make sure those prerequisites are met before passing judgement. (I may be a touch devil-may-care with my reviews, but I’m not a total maverick.)
Here are the ones that made the cut:
Twitshot
Some bold claims have been made about the inclusion of expanded images in Twitter posts. The one that the guys at Twitshot like to cite is by Belle B. Cooper of Buffer; “Tweets with expanded images get 150% more retweets”. Clearly this relies on you using the right images, but numbers like that are hard to argue with.
Twitshot is a simple but effective tool that extracts images from a link and attaches them to your Tweet. The image will then show alongside your Tweets, as opposed to an auto-generated preview.
RiteTag
RiteTag is the ultimate hashtag strategy optimisation tool. What sets it apart from its competitors is its ability to provide instant feedback on hashtag choices as you type. As far as social media marketing chrome extensions go, this one is basically an advisory tool.
The RiteTag extension has a colour-coded key to analyse the strength of your hashtag choices. Green represents good hashtags for immediate exposure, blue for hashtags that will help with exposure over-time, red for heavily-contested hashtags that will result in your posts being lost, and grey for hashtags with low-following rates.
Grammarly
When careful not with grammatical, bad can things happen. Spelling and grammar errors in posts can totally de-construct the credibility of your brand. The Grammarly Chrome extensions boasts the ability to catch over 250 different types of errors, even the uncommon ones such as comma misuse and a missing article before a plural noun.
With Pocket you can save a variety of content to be able to view later. The Chrome extension is only part of it as you can save directly from apps like Twitter, Pulse and Flipboard too. The great thing about pocket is how it is expanding to be a content curation tool too. It will recommend content related to your niche and the sort of content that you have already engaged with.
ColorZilla
Finally, I wouldn’t be anywhere without a good colour-picker tool. If you are constantly finding yourself creating graphics in-line with your own brand colours then it is a no-brainer. Easy-access to colour codes is not to be sniffed at. For me, ColorZilla is the most user-friendly.
Got a social media marketing Chrome extension that you think should be added? Tweet us – @GiraffeSM.
