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Tag: advert

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Is Personalised Advertising Clever or Creepy?

  Advertising; we all see it. Whether we are at home relaxing, sitting on the tube and even just on an evening out with your friends, the chances of seeing or hearing some kind of advertisement is more than likely. But now more and more businesses are using personalised advertising – and
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Could Snapchat Ever Be Used By Business?

Editor’s Note: Isn’t it funny how times change!? Back when this article was written, Snapchat was a fledgling “risqué” social network that most businesses wouldn’t touch with a barge pole – now it is an integral part of many brand’s social media marketing strategy! For pure entertainment value, here’s Alexander Blakey’s
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5 Formidable Viral Ad Campaigns

A viral campaign refers to a marketing technique that uses pre-existing social networking services. It aims to produce an increase in brand awareness or to achieve other marketing objectives, through the use of self-replicating viral processes, similar to that of a computer virus. The creative use of this process is something
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Ten Timeless Christmas Ad Campaigns

It would seem that there is more pressure than ever before on companies and retailers to produce the preeminent of Christmas promotion. We have scoured the years of Christmas adverts to bring you a list of our top ten favourites. Most of our choices seem obvious, but there are a
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How to Make the Most of Social Media at Christmas.

  Once a year, around the beginning of November, we see our Twitter, Facebook and Instagram feeds become cluttered with posts about how Christmas is coming! It seems to be common knowledge that when we see the extremely well branded Coca Cola advert embrace our television screens, Christmas is only
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How will social media affect the future of TV advertising?

  It is a well-known fact that we, as consumers, are becoming much more savvy, much more aware and resistant to advertising messages that are being ploughed through the media.  We know when we are given the ‘hard-sell’, and we don’t always like it. For this reason, TV advertising rarely