Ads for YouTube Explained: A Visual Overview of Formats, Costs, and Key Strategies [INFOGRAPHIC]
Are you looking to move into ads for YouTube to grow the name of your brand? If so, you need to read this infographic to learn how to do it!
The Role of Boosting Posts in a Comprehensive Instagram Strategy
Sponsoring Instagram posts is one of the best ways to grow and promote your business.
Facebook Ads Manager: A Comprehensive Expert’s Manual
Want to know how to get to grips with Facebook Ads Manager? You've come to the right place!
What is Banner Advertising and Does it Work?
If you’ve spent any time browsing the Internet, you are sure to have seen banner advertising. These small rectangular advertisements appear on a variety of web pages and vary in appearance and subject matter. However, they all share a basic function: Advertising. If you click on one, you’ll be taken
McDonald’s Social Media: A Case Study
McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social Media: The Stats Established as
Viral Video Marketing Using Social Media
Social media platforms have evolved rapidly since their inception. Beginning with a focus on text-based formats, social media has branched into the highly visual platforms we see today. YouTube revolves around video content, Instagram relies on images and video, and TikTok is all about short-form video content and remixing. With
Social Media News Roundup: June 2020
In social media news this month, Twitter gives everyone a voice, Google is Keen for everyone to share their passions and Facebook runs into trouble. It’s time for another Giraffe news roundup! Facebook Test Mobile Dark Mode Facebook this month finally rolled out their mobile dark mode to selected users,
Easy Ways to Use Pinterest to Build your Business
Pinterest is a social media site with a difference. A cross between a giant visual search engine and a digital pinboard, it has the power to take your company to the next level. But why, and how, should you use Pinterest to build your business? Pinterest is a smart combination
Social Media News Roundup: August 2019
In social media news this month, Twitter creates a search bar for its direct messages feature, Facebook allows you to see and control all the data they have collected from external websites and apps and Instagram trials a new way for users to experience ads in the Stories feature. Twitter’s
How to Advertise on Instagram: The Giraffe Guide
We live in an era when taking a photo of your food before eating it is the norm, the word ‘Instagrammeable’ has become an accepted and regularly used adverb and the commute from home would be a lonely journey without viewing our friends’ photos of their lunch they had that