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Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience

Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is no longer a mere option

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Are Tesco Damaging Their Reputation with Social Media Sarcasm?

wTesco have their fair share of followers online, particularly on Twitter – their ‘Tesco Mobile’ account currently has over 73 thousand followers alone. The supermarket giant have a great deal of customers tweeting to them with queries, ranging from requests for assistance with certain products, store locations or some

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10 Rubbish Pieces of Social Media Advice

Looking for an updated version of this article? Check out our newer article – Popular Social Media Myths Busted! Have you noticed that more and more people are beginning to call themselves social media ‘experts’? We have. Just because we – in the Western world – now spend our time

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Top tips for getting a social media internship

Internships are essential when it comes to work experience in a field such as media and journalism. Despite the fact there are numerous opportunities, there are even more applicants. Social media is fast becoming one of the most important factors in modern day businesses; it’s a way of communicating with your

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How can your Business Use Reddit and Get Results.

Warning! Without even a basic presence on Facebook and/ or Twitter, your business is kissing away, and perhaps another word which rhymes, the opportunity to handle additional queries and complaints quickly and for more customers to know about your brand and philosophy. In addition, it’s worth pointing out that the

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How do I Use Instagram Hashtags?

Instagram is a fantastic platform for photo sharing that continues to grow, with the addition of video and a variety of other features. It’s a fun and quirky way to share your life with friends through a series of pictures – but by utilising Instagram hashtags it can also be

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The Best Business Social Media Management Tools

Social media is constantly evolving; we are accessing social media through new technology and for many different reasons. Tablet and mobile technology has provided a stage for new forms of social media platforms, apps and plug-ins. Consequently it has become harder to keep up with our expanding networks across all

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What is Soundcloud?

Soundcloud is pretty widely known these days and has become a bit of a household name. It is a website that allows unsigned artists to distribute their music online, on a platform where people are looking for new music. It’s a website that was started in Sweden, but was

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Take this Test: How Good is your Website’s SEO?

Some people look at SEO as the dark arts of content marketing. While it is certainly a constantly evolving art that requires a certain amount of professional expertise, there are some great tools out there which can help you decipher the sort of steps you should take to help optimise your website

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Make Your Facebook Page Look Amazing

We have seen too many Facebook pages where companies just throw a bunch of text in a status and expect their fans to ‘like’ it. That is a Facebook faux pas. Your Facebook page is the virtual scene for your fans to hang out. They interact, discuss, promote and stay

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