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Amazon & Social Media: How Does Amazon Use It?

Amazon is the e-commerce company that everyone knows about, but how has it used social media to get that notoriety? Amazon understands the effect that a solid social media strategy can have. Additionally, it has a clear understanding of who the target audience is. Based in the United States and

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Mike Johansson: How to Surprise and Delight your Customers

Mike Johansson spent over twenty years in various capacities for media companies in New Zealand, Australia, Britain and the United States before joining the School of Communication at the Rochester Institute of Technology in 2009. Among his achievements in the business world: Mike Johansson has won two fellowships to the

A.I.

The Future of Content Writing

The future of content writing is one to look forward to. Content should always be of good quality with a target audience in mind and a story to tell, but what does the next couple of years hold for content writers and the audiences that read their work? When writing

amazon

Social Media News Roundup: July ’17 Week 3

In the news this week – Twitter updates users on safety, Amazon is building its own messaging app and Snapchat will have a daily news show… Twitter updates users on work to make network safer A recent post on Twitter’s official blog provides data on products introduced to increase safety

Advertising

How is Social Media Changing the Way We Buy Products?

Depressingly, it’s nearly fifteen years since I finished primary school. Back then, there was no such thing as Facebook, Mark Zuckerberg hadn’t become a multi billionaire as one of technology’s great success stories, mobile phones were unattractive bricks, apps didn’t roll off the tongue in regular conversation and the idea

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