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Tag: analytics

Social Media Analytics

Top Free Social Media Analytics Tools

Free Social Media Tools Google Analytics Hootsuite Klear Buffer Followerwonk Social Media Platforms One of the biggest challenges marketers face is continually redistributing their attention across the most effective social networks. A successful social media strategy is one which is constantly shifting its focus to chase the most lucrative platforms

How Much Should Marketers Rely on Facebook Metrics?

It’s not unlike Facebook to update the way they report insights to marketers. As the variety of content capabilities grow, the ability to accurately convey Facebook metrics becomes increasingly complicated. Couple that with periodical algorithmic changes and the challenge becomes even bigger. Instances of widespread errors in their reporting are

So, why is Google Analytics the best thing ever?

  So, the ladies and gentlemen at Giraffe have asked me why Google Analytics is the greatest thing to have been invented. But surely other things including chocolate pudding, ice cream, the internet and jet planes are better? I guess there’s a huge variety of opinions for this broad question