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Apple’s Social Media: The Tech Giant’s Marketing

Apple has become one of the most world-renowned names in consumer electronics, cloud-based services, and computer technology. With the prevalence of the Apple brand in modern-day life, it’s unusual for Apple to not have a huge social media presence. Apple’s branding and products follow a minimalist, ‘less is more’ approach,

apple

Social Media News Roundup: March ’18 Week 4

In social media news this week, a new app blindfolds you from your retweets, Instagram introduces a feature to control time but parts ways with Apple, and Youtube helps the daily lives of multitaskers. Finding the Gems in the Twitter Junkyard A new app has been released that hides retweets

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World Book Day 2018: Our Top Picks

It’s World Book Day and what’s a better way to celebrate than with a list of our team’s favourite books? From Bradbury to Knight, here are our social media experts’ top picks: Kate chooses two books for two different reasons: My first favourite book is The Last Lecture by Randy

apple

The Next Macbooks Could Include E-Ink Keyboards

As technology has advanced one staple has held firm – the Qwerty keyboard. Now it seems that the next generation of Apple’s Macbooks could feature e-ink keyboards as a dynamic evolution of the traditional. According to a rumour brought to light by The Wall Street Journal, Apple Inc. are reportedly

apple

Are The iPhone 6 and iPhone 6 Plus Really Worth The Money?

After the long speculation, rumours and leaked photographs, the new iPhone 6 and iPhone 6 plus came out a few weeks ago. Unsurprisingly, Apple had a great pre-order amount for both of their products. More than four million customers ordered in just 24 hours – an increase in of

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iPad Air: What does it offer?

Whenever we hear of a launch of a new Apple product, people get excited and rightly so. In the tech community, we will always have high expectations on any new launch, especially if it is by Apple. The pressure is good for Apple and its cult-like following, because the

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Google Play or App Store?

With apps becoming an increasingly important part of our daily lives, it may even be a deciding factor that influences your smart phone choice depending on what app store it supports. iOS devices (iPhones, iPads and iPad mini) all support apps from Apple’s app store, some being specifically designed

apple

Apple iTV – What can we Expect?

There have been numerous rumours over the past two years regarding the release of a product from Apple which would better their current TV offering. However, with the current set top box market currently being saturated with names such as Sky and Freesat, rumours have unfortunately stayed rumours whilst

apple

What can we expect from the iPhone 5s?

There were many aspects to the iPhone 5 that separated it from the iPhone 4 and 4s. The most significant differences were the shape, size, retina display and the new lighting connector, which despite being an arguable improvement, eliminates the reassuring knowledge that nearly every person has the same iPod

android

iOS or Android?

When I hear people debating iOS vs Android it usually ends in a muddled agreement that they are of equal excellence, but it’s time to distinguish them and decide which is the best mobile operating system. The tight integration that iOS has with the iTunes Store is incredible. It

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