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Tag: B2B

A person using a LinkedIn comapny page in an office setting
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How to Create a Company LinkedIn Page

Having a LinkedIn company page is essential for businesses looking to market themselves and attract top talent. It’s no longer something that business owners and brands can afford not to have. For individual users, LinkedIn is a place for people and companies to network and connect, and hopefully find your
does influencer marketing work for b2b companies?
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Does Influencer Marketing Work for B2B Companies?

Modern social media marketing is rife with influencer marketing campaigns. The authentic persona of influencers paired with genuine partnerships with brands is a recipe for success on social media. According to the Rakuten Marketing 2019 Influencer Marketing Report, “88% of consumers surveyed have been inspired to purchase based on what
What is B2B Marketing
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What is B2B Marketing?

B2B marketing definition: Business to business marketing; marketing your products or services to other businesses or organisations, rather than individual customers. Business-to-business (or B2B) marketing outlines a business selling its services or products to other businesses/organisations. B2B marketing covers a variety of industries, including companies ranging from Software-as-a-Service (SaaS) to
b2b marketing Facebook
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Can Facebook Be Used For B2B Marketing?

What if we told you that B2B marketing is not confined to LinkedIn and Twitter? Facebook may be an overlooked big player in B2B marketing strategy. Here is how you can utilise Facebook tools for your advertising plans. Facebook is the long-reigning king of social media, with 2.45 billion monthly