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Tag: BBC

The Apprentice 2014 – Was It Really a Winning Business Idea?

  Did you catch the 2014 series of The Apprentice? Here at Giraffe we were particularly enthralled to see contestants taking part whose business ideas involved digital marketing – to some degree. The victor – who won a £250,000 investment to go in to business with Lord Sugar – was an
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Social Media case study: How does the BBC use it?

Just like the NHS, Cream Teas, the Queen and my favourite Prince Philip, the BBC is a well-established British institution. Of course, it has issue. For example it doesn’t publish the salaries of Clarkson, Paxman and others, it got embroiled in the Saville scandal and there are always questions about