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How to Create a Company LinkedIn Page

Having a LinkedIn company page is essential for businesses looking to market themselves and attract top talent. It’s no longer something that business owners and brands can afford not to have. For individual users, LinkedIn is a place for people and companies to network and connect, and hopefully find your

Navigating the UK Social Media Landscape

If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of regional social media. Don’t panic

How to build a LinkedIn Employee Advocacy Program to grow your company page

Imagine this: your team, proudly wearing their metaphorical capes, sharing their genuine enthusiasm for your brand across LinkedIn. The result? A significant boost in your brand’s visibility, credibility, and engagement. Welcome to the world where your employees are your greatest marketing superheroes! But how do you turn your employees into

Leadership in the Limelight: The Power of C-Suite Personal Branding

In today’s digital age where even your next-door neighbour’s cat has its own TikTok account, the role of the C-Suite executive is evolving. No longer confined to the boardroom, today’s leaders are stepping into the social media spotlight, wielding the power of C-Suite personal branding to amplify their influence. At

ROE vs. ROI: Measuring the Value of Social Media Interactions

It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement.  At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two
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Creating Brand Consistency on Instagram

Consistency is key when it comes to building your business. So what is Brand Consistency? Brand consistency is defined as the expression that affects the way people think about your business. The more consistent your communication with your audience, the more consistent your branding is. Having consistency within your brand
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market
Social Media for Startups - Three Steps for Success

Social Media For Startups: Three Steps to Success

Three Steps to Success on Social Media for Start-Ups 1. Create your strategy before your profile 2. Choose your channels wisely and listen to your audience 3. Experiment and be willing to evolve. A social media presence is essential for startups and small businesses. Used well, social media can help shape your

How to Find the Best Influencers for Your Brand

The social media influencer market is constantly growing, with new content creators joining the field every day. But as anyone who has started a campaign from scratch can tell you, sourcing relevant influencers can be more challenging than it first seems. If you’re looking to find the best influencers for