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Tag: Business

Are Tesco Damaging Their Reputation with Social Media Sarcasm?

  wTesco have their fair share of followers online, particularly on Twitter – their ‘Tesco Mobile’ account currently has over 73 thousand followers alone. The supermarket giant have a great deal of customers tweeting to them with queries, ranging from requests for assistance with certain products, store locations or some

5 Innovative Twitter Campaigns

Businesses and organisations who succeed on Twitter are always the ones who are innovative with their campaigns. Here are some of the top Twitter campaigns that have caught our eyes over the past few years… 1. #40Dollars December 2011, and February 2012, were months when social media was used for

Are Smartphones Controlling Our Shopping?

  Can you remember the days when you actually visited the high-street? We remember those days like they were only yesterday – but something has changed and it isn’t just the towns. It is our attitudes and behaviours towards shopping. Shopping online offers convenience and ease. Not only can we

How Will Yahoo’s Purchase Really Effect Tumblr?

  Yahoo is well known to many of us, be it for their success in making revenue from advertisements, email service, news reports, videos, games or Flickr. So when the company’s chief executive purchased the Tumblr for £723 million pounds back in 2013, it may have not seemed like such a
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10 Rubbish Pieces of Social Media Advice

  Looking for an updated version of this article? Check out our newer article – Popular Social Media Myths Busted! Have you noticed that more and more people are beginning to call themselves social media ‘experts’? We have. Just because we – in the Western world – now spend our time

Is Success Still About Who You know?

Like many before me I have been on the receiving end of the “I’m sorry, we have recruited from within” phone call. From within what, the company? The family? A close circle of friends? It does make you wonder. So I am going to start by saying somewhat jadedly yes,

How are Social Media ‘Loyalty’ Programs Helping Businesses Thrive?

Social media is constantly active. People’s opinions and reviews are always being shared. If a consumer wants to discover more about your business then social media is a great, informative place for them to go. Now social network loyalty schemes are the hoping to transform the customer experience. Social media
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Could Snapchat Ever Be Used By Business?

Editor’s Note: Isn’t it funny how times change!? Back when this article was written, Snapchat was a fledgling “risqué” social network that most businesses wouldn’t touch with a barge pole – now it is an integral part of many brand’s social media marketing strategy! For pure entertainment value, here’s Alexander Blakey’s

Beat the Reach – Facebook Organic Reach figures plummet

  So, the inevitable news is out. Facebook’s organic reach figures have plummeted in the past few months. For those of you unaware of what ‘organic reach’ is, it is basically the number of people your pages can reach from people who have seen, liked or shared your post, without