case study - Giraffe Social

case study

Costa Social Media: How does the Coffee Brand Use Social?

Costa and Social Media have had an interesting past, including brushes with controversy. In our case study, we’re looking at how the UK coffee brand makes use of social media to promote itself, interact with customers, and share exclusive deals. Costa & Social Media: The Early Days Following Costa’s

case study

Social Media Case Study: How Does Domino’s Use It?

It’s hard to hear the word “pizza” and not think of Domino’s, especially when they dominate the fast-food industry. In 2020 they generated ~44 billion US dollars of sales in the US alone, and in 2019, 82% of sales generated in the UK were through online orders. It is clear

case study

Gymshark Social Media: How Do They Use It?

Before we dive into a Gymshark social media case study, let’s consider where it all began. Starting in 2012 as a screen printing operation, Gymshark has grown into one of the most recognisable fitness brands online today. A huge part of their growth comes from their expansive, creative social media

case study

Social Media Case Study: How Do Innocent Use It?

Innocent Drinks (known as innocent) is one of the most well-known smoothie and juice companies in the UK. Over the last few years, innocent have made a name for themselves as social media kings in their own right. As their social media presence grows, so does their audience of innocent

audience

Social Media Case Study: How do Teapigs Use It?

Teapigs sprang into life in 2006, which makes this feel-good tea brand older than Facebook! Founded by Nick and Louise out of a love for quality tea, they pride themselves on providing the best cuppa while staying sustainable, ethically aware and environmentally conscious. Teapigs hold high quality and ethics

case study

Social Media Case Study: How Do Netflix Use It?

“Netflix and chill?” has become one of the most frequently asked questions among the young generation and it’s not only the English language that the streaming site has worked its way into. In 2016, Netflix had a profit of $186.7 million – an amount that would really make you ‘stream’.

Advertising

Are Tesco Damaging Their Reputation with Social Media Sarcasm?

wTesco have their fair share of followers online, particularly on Twitter – their ‘Tesco Mobile’ account currently has over 73 thousand followers alone. The supermarket giant have a great deal of customers tweeting to them with queries, ranging from requests for assistance with certain products, store locations or some

business social media

How do Vanish use Social Media?

Vanish, produced by Reckitt Benckiser, is a brand of stain removal products, and it’s not just their products that have a crisp finish – their social media is pretty crisp too… Vanish have expanded their brand world wide on Facebook, mostly due to their online campaigns. Just by quickly glancing at

call of duty

How are modern day game developers using social media?

The video gaming industry is now bigger and better than ever. Gone are the days where throwing your pocket money at the likes of Pacman and Tetris seemed appealing. Nowadays, thanks mostly to Sony and Microsoft, it’s been made ten times easier to throw your money away, at a huge expense

case study

Social Media Case Study: YouTube

YouTube has become one of the most used websites and offers an array of video content, whether it is film trailers, music videos or sneezing pandas; it’s no surprise that it is the number one search engine for video, and now accounts for 4 billion hours of video viewed

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