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A person using a LinkedIn comapny page in an office setting
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How to Create a Company LinkedIn Page

Having a LinkedIn company page is essential for businesses looking to market themselves and attract top talent. It’s no longer something that business owners and brands can afford not to have. For individual users, LinkedIn is a place for people and companies to network and connect, and hopefully find your
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Social Media Marketing: The Giraffe Guide

Social media marketing and traditional marketing used to be two separate avenues, especially when social media was in its infancy. Now, all methods are very much combined to give businesses the best chance to get their brand in front of potential clients. Social media has changed the way businesses market

The Best Strategy for Getting Facebook Likes

Growth is an important objective for a company to have, and not just regarding the team or business plan. Social media should be an essential part of your marketing strategy because of the benefits it can bring to your brand. Growing your audience sounds easier than it is, but it
Social Media Policy
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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?
Social Media Marketing
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The OG of Social Media Marketing

A lot happened in 2012. The world didn’t end, Windows 8 was created, they invented the Oculus Rift Virtual Reality Headset and Carly Rae Jepsen told us to call her…maybe. However, the most important creation of 2012, for us anyway, was Giraffe Social Media – the OG (Original Giraffe) of
LinkedIn
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A Guide To Social Media For Your Business In 2019: LinkedIn

In the last part of our four-part guide to social media for your business in 2019, we look at LinkedIn and all the tips, advice and insight on the social media site that can help advance your business in the digital world. LinkedIn is unlike the social media sites we
World Giraffe Social Media Day

World Giraffe (Social Media) Day

Today is World Giraffe Day and it’s time to move aside my tall, orange friends for we are claiming the national holiday for ourselves. I mean if two of us stand on top of each other, we are basically the same height as a giraffe. Therefore, we asked the team
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Should You Be Allowed To Go On Social Media At Work?

  Whilst the growing popularity of sites such as Facebook and Twitter has allowed us to connect with our friends, families and peers faster and more constantly than ever before, it has also raised the issue of whether we should be permitted to access these sites at work. In short,
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What is a ‘press release’?

  Before we approach the task of understanding a press release, it is more important to first clarify where a press release comes from in the first place. Most people will have heard of Public Relations or ‘PR’. PR is all about reputation; the result of what you do, what

How Video Could Help Your Business Explode Online

Multi media platforms have come on leaps and bounds in the past decade. With YouTube taking off in 2005 and visual social media adopting many different forms, it is clear that companies need to search for ways to take advantage of these opportunities being presented and they have! Viral videos