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What is a Content Marketing Matrix?

A Content Marketing Matrix is a mapping tool for different types of content based on its purpose of educating, inspiring, entertaining, or driving sales. what are the benefits of content marketing? Content marketing is a great asset to any business looking for a successful digital marketing strategy with over 60%

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What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer the question: what is content? And, unfortunately, there is no simple answer. “Content” is often used to refer to different things and acts as an umbrella term. HubSpot, for example,

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Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy only works when all the

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How to Batch Create Your Content [INFOGRAPHIC]

Regularly creating content is hard – having to come up with an endless stream of high-quality and engaging social media content is no mean feat. But one thing that we’ve learned during our time working in the world of social media, is the importance of batch-creating content. What is

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Content Creation VS Content Curation

Content is an integral part of a social media marketing strategy and, when executed well, can help you achieve your social media goals. From educational Facebook posts to hilarious GIF-filled tweets to thousand-word articles, there is a range of content available from brands online. However, there is an ongoing debate

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How to Master the SEO Basics

If you’re a business owner, making time to focus on your marketing and social media strategy is super important. After all, a good online presence has the power to build your brand, grow your audience and generate sales. It’s not all just about great Tweets and beautiful Instagram imagery, though

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Social Media News Roundup: September 2020

In social media news this month, Facebook offers tips to video creators and Instagram updates their reels feature. Plus, LinkedIn and Pinterest both jump on the stories bandwagon. Facebook offers tips to video creators We all know video can be a tricky medium to master, so it’s welcome news that

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Five Tips to Manage Your Social Media in a Crisis [Infographic]

A crisis can happen at any moment, and can throw your business into chaos. Changing market trends, cash flow problems and economic crashes are just three of many things that can turn your company upside down. During difficult times it can be tempting to abandon your marketing strategy completely, but

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Ten Incredible Social Media Statistics [Infographic]

We love a good set of social media statistics here at Giraffe, and today we’ve rounded up some of the most mind-blowing in a handy little infographic for you. Read on to find out: How many people use Facebook every month How many people are scrolling through the platforms on

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Content Marketing: Writing for Digital VS Print

The internet has revolutionised the way we read. Studies have shown that unlike print readers, online readers no longer read from left to right, but take in the page from the centre, scan the content – then go left to right. When it comes to digital content most online readers will

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