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Tag: content marketing

What is Content Creation?

What is Content Creation?

Content creation is a term used often in digital marketing, but what is it? First and foremost, we must answer the question: what is content? And, unfortunately, there is no simple answer. “Content” is often used to refer to different things and acts as an umbrella term. HubSpot, for example,
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Social Media and Content Compatibility

Social media and content compatibility goes hand in hand to ensure great results from your digital marketing. What makes them best buds is that one builds up the other and vice versa. Social Media and Content compatibility can create unprecedented results. A combined marketing strategy only works when all the
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Creating Brand Consistency on Instagram

Consistency is key when it comes to building your business. So what is Brand Consistency? Brand consistency is defined as the expression that affects the way people think about your business. The more consistent your communication with your audience, the more consistent your branding is. Having consistency within your brand
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How to Batch Create Your Content [INFOGRAPHIC]

Regularly creating content is hard – having to come up with an endless stream of high-quality and engaging social media content is no mean feat. But one thing that we’ve learned during our time working in the world of social media, is the importance of batch-creating content.   What is
Isn’t Digital Marketing Just Marketing?

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’ now? What is Marketing? Marketing

Our Top Tips for Repurposing Old Content [Infographic]

When it comes to posting content on social media, you don’t always need to make everything from scratch. There’s nothing wrong with repackaging your old content; making it relevant to today’s social landscape. In our infographic below, we outline some simple ways you can repurpose and repackage your existing content
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Content Marketing: Writing for Digital VS Print

The internet has revolutionised the way we read. Studies have shown that unlike print readers, online readers no longer read from left to right, but take in the page from the centre, scan the content – then go left to right. When it comes to digital content most online readers will
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What is Content Marketing?

Digital marketing is full of branches and different sections that make up its vast and brand beneficial structure. One of those branches, alongside email marketing and social media marketing, is content marketing. Often overlooked, content marketing is a great way to interest and educate your audience, make people aware of
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How to Historically Optimise Your Old Content

Content marketing is one of the best branches of digital marketing because of the benefits it can provide to your brand. However, there’s a new content marketing tactic that seems to be working in the digital world – historically optimising your old content. What is Historical Optimisation? Historical optimisation is