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digital marketing

The Evolution of Marketing: From Product-Centric to Human-First [INFOGRAPHIC]

Digital marketing has seen a radical shift in approach and sentiment in the last decade. And now more than ever, audiences are craving authentic social media content. Let’s look at how marketing has evolved in recent years, and why human-first is the future. Product-Centric Marketing Since the first ad was

AIDA model

AIDA Model Revisited: Applying Attention, Interest, Desire, and Action in Social Media Campaigns

As the noise on social media becomes louder, it has become evidently harder for brands to stand out and make their voices heard. The easiest way to be heard? Talking directly to the human behind the phone screen. Ensuring to prioritise creating meaningful interactions through strategic creative content. While creativity

Advertising

What is Banner Advertising and Does it Work?

If you’ve spent any time browsing the Internet, you are sure to have seen banner advertising. These small rectangular advertisements appear on a variety of web pages and vary in appearance and subject matter. However, they all share a basic function: Advertising. If you click on one, you’ll be taken

content marketing

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to find evidence of successes that businesses have had because of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’ now? What is Marketing? Marketing

content creation

What is The 60 30 10 Rule for Content Creation? [Infographic]

All content creators will have some form of framework they use when creating posts for their various social channels. It’s frameworks like these that help to keep us on track (and sane!) in the busy world of digital marketing. One framework that we particularly love here at Giraffe is The

digital marketing

Killer Tips for Growing Your Instagram [Infographic]

Instagram is the go-to when it comes to selecting a platform to showcase your content. With so many people wanting to grow their Instagram presence, it’s never been more important to stand out from the crowd. There are tones upon tones of tips, tricks and pointers online, each giving advice

digital marketing

5 Incredible TikTok Statistics You NEED to Know [Infographic]

TikTok is rapidly becoming the go-to platform when it comes to sharing and engaging with video content. The bitesize lengths allow for attention grabbing content that drives views, clicks and subscribers. With such a high user-base and recuring monthly visits, digital marketers cannot avoid including TikTok in their marketing efforts.

content creation

Our Top Tips for Repurposing Old Content [Infographic]

When it comes to posting content on social media, you don’t always need to make everything from scratch. There’s nothing wrong with repackaging your old content; making it relevant to today’s social landscape. In our infographic below, we outline some simple ways you can repurpose and repackage your existing content

advertising on facebook

Our Top Tips for Facebook Sponsored Posts [Infographic]

Last year, we made an infographic that looked into the differences between the various Facebook ad types. Whilst it’s important to know these differences, they won’t help you when it comes to creating sponsored posts and ads that convert. So now in this infographic, we’re giving away our secrets for

brand

Influencer Marketing: The Giraffe Guide

Influencer marketing is now one of the most popular ways to market your business and products, but many do not fully understand what it is and what they need to do to create successful influencer marketing campaigns – so this influencer marketing guide has been developed to help you. There’s

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Tag: digital marketing