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Tag: digital marketing

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10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board – and not just relying on

Big Social Media Trends: Summer 2016

In the ever-changing digital landscape, keeping a hold on trends can mean the difference between becoming a real player or your brand vanishing into obscurity. Since the beginning of 2016 developments in app functionality and content capabilities has led to an even-more contested market, with networks vying for the business
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12 Seriously Useful Tools for Content Marketers

It might seem like a bit of a cliché, but very often digital marketers are defined by the tools they use to get their work done. It’s the case across all digital channels ­- if you’re not utilising the right tools to plan and manage your time and efforts your

Why Clickbait is Ruining it for Everybody

  “You won’t believe what happened to the guy that wrote this…” Sound familiar? Clickbait may seem harmless at first glance but it’s certainly not fun – and could very well prove damaging for writers of quality content. Even if the terminology is foreign to you, you’ll probably still be

How To Write The Best Tweet Ever

  It may only contain 140 characters, but mastering the art of writing epic tweets is not to be sniffed at. Visualise this; over 500 million tweets are sent every single day – that’s 200 billion per year! So it’s fair to say at this point, that Twitter is a

Businesses Feeling the Burn of Social Media

Customers and sales are a business’s best friends. Sales achieve revenue – great sales achieve profit. So what happens when businesses forget to address their customers as individuals and fail to meet their expectations, needs and wants? Can a business survive without identifying their customer’s problems or will they just lose