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audience

DC Comics: How do They Use Social Media?

DC Comics burst into life in 1934 as National Allied Publications. Started by writer Malcolm Wheeler-Nicholson, the company published the first comic book constructed of brand new material in 1935, and followed it up with the first Superman story in 1938. They didn’t formally adopt DC Comics as the official

audience

10 Ways to Increase Engagement [Infographic]

Aiming to increase your engagement should always be a part of your social media digital marketing strategy. A good level of engagement means that your content is doing well, your audience are hooked, and you could be looking forward to a boost in sales or app sign-ups. 10 ways to

audience

Types of Social Media Influencer [Infographic]

You probably know that a social media influencer is an individual who has a certain amount of followers, and an engaged audience. They create content for various platforms, but most commonly on Instagram. There are five different types: Nano influencer Micro influencer Mid influencer Macro influencer Mega influencer

audience

The Four Pillars of Community Management [Infographic]

Community management is a vital part of any social media strategy. At the most basic level, it’s the way you use interaction via your social media channels to build and engage with your audience. Community management isn’t just a buzzword; it’s an integral aspect of a dynamic social media strategy.

audience

The best strategy to grow Instagram followers

A business’s legitimacy is often decided by potential customers on how big of a following the brand has – the more followers, the more trustworthy the brand…sometimes! Instagram is fast becoming one of the best platforms for a company to build its following and advertise its products and services. But

engagement

How to Boost Your Instagram Engagement

Instagram is pretty darn hot right now. It’s growth throughout the years has been nothing short of astronomical, and that certainly hasn’t gone unnoticed by marketers. But growth, while a key factor for the importance of a network as a marketing channel, does not necessarily make exposure any easier. On

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Should My Business Be Using Promoted Tweets?

Twitter has often taken the backseat with its tools when it comes to advertising, especially compared to the likes of Facebook and Instagram. However, it seems people have underestimated the social media platform as it has lots of different ways to advertise and promote your business that could be hugely

audience

How to Improve Engagement on Instagram

Instagram has become one of the top social media platforms for sharing content. It not only has an excellent engagement rate, but can also help raise brand awareness, grow your audience and gain more website traffic. It’s a useful tool to showcase your product and service, especially when Instagram advertising

engagement

How to Use Facebook Live to Promote Your Business

Facebook Live is a great way to showcase your brand in real time. Live streaming has been a big trend for 2018 and it’s evident that more and more businesses are using it to promote their brand and showcase their products and services, but what’s the big deal with sharing

Business

How to Build a Community Using Facebook Groups

Creating a community on social media got a whole lot easier with the introduction of Facebook groups to a Business Page profile. Facebook Groups can be used to cultivate new customers and build relationships with previous clients, while keeping the tone friendly and fun. However, there are steps and measures

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