Facebook Demographics: A Visual Guide to Who is Still Using Facebook [INFOGRAPHIC]
Who is making the most use of Facebook in 2024? Check out the latest statistics in our infographic!
Facebook Ads Manager: A Comprehensive Expert’s Manual
Want to know how to get to grips with Facebook Ads Manager? You've come to the right place!
Navigating the UK Social Media Landscape
If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of regional social media. Don’t panic
Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience
Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is no longer a mere option
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two
Leveraging Social Media Communities for Enhanced Brand Equity
Check out our in-depth look at how businesses utilise social media communities, why they work so well and how they can help to grow your brand online. Social media communities can be broadly categorised into two types: structured platforms like pages, groups, or sites where brand enthusiasts actively participate, and
The Giraffe Guide to Facebook Ad Types [INFOGRAPHIC]
You need to have an understanding of Facebook ad types, because the platform boasts billions of active users worldwide, and is an undeniably powerful platform for businesses to engage and connect with their target audience. The platform offers a diverse array of advertising options that allow marketers to tailor campaigns
Disney Social Media: How Does Disney Use Social to Promote Itself?
Disney and social media, as you might expect, have a very close relationship. It goes without saying that people love Disney, so it’s only natural that the brand would want to capitalise on that on soical media. In our case study, we’re going to look at how Disney uses social
What is Social Media Community Management?
If you’re using digital marketing for your business, social media community management should be a key part of your strategy. If you’re not sure quite what that is, or how to make it work for you, don’t panic! We’ve put together a super simple guide to effective social media community
Why is Social Media So Good for PR?
Have you ever wondered why Social Media is so good for PR? Social Media is not just about TikTok, Instagram and Facebook. These are three of the most popular platforms. However, the amount of social network sites and tools are endless. Social media exudes a fast-paced and changing enviroment. The