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Business

Social Media Case Study: How do FORD use it?

On the 18th July, the city of Detroit, the birthplace of the US car industry and of major motoring brands including Chevrolet, Cadillac, Buick and of course the Ford Motor Company, applied for bankruptcy protection after its debts spiralled to over $18bn (£12bn). Since then, a Michigan state judge

chat

What emoticons can you use on Facebook?

They say a picture paints a thousand words. If that is true, how many words does an emoticon paint? Using emoticons in digital conversation has been common place ever since the days of MSN messenger (RIP) and other similar instant messaging clients. The purpose of an emoticon is to express

Facebook

Social Media Case Study: How do STA travel use it?

Founded in 1979, STA Travel is a well established, worldwide travel company, with a particular focus around adventures for students, gappers and young people. The fast changing nature of the travel industry and the competition from cheap airlines means that STA Travel have wisely chosen to prioritise social media to

affinity

What is Edgerank and how is it affecting my Facebook success?

EdgeRank is the algorithm that Facebook uses to determine what articles should be displayed in your News Feed. The first thing you’ll see when you log into Facebook is your newsfeed. The newsfeed is a summary of what’s been happening recently among your friends on Facebook, usually full of “selfies”

Facebook

5 Things To Consider When Adjusting Your Facebook Privacy Settings

More and more people are joining the Facebook following, but you don’t want all of these individuals to view everything you share and you certainly don’t want them all as friends. You’re probably in the same boat as most individuals in not wanting your parents, grandparents, aunts, uncles and even

change

3 Changes Facebook Must Make to be Awesome Again

Since coming out as ‘The Facebook’ exclusively for university students in 2004, this social networking website has rapidly become a household name around the world and has boomed to epic proportions with around 655 million active users browsing the site daily. Despite everything, we have to face the fact that

Facebook

How was Social Media Used for the Oklahoma Disaster?

In the past when natural disasters have struck cities and rippled across countries, the rest of the world has been both slow on the uptake and limited in what they could do to support victims. I believe as human beings we are naturally inclined to help others that go

artists

How Social Media is Affecting The Music Industry

Over time music has evolved in ways we could never imagine. From vinyl to cassette and CD to mp3 who knows what could be next? Social media has also played its part in how we share and experiment with music. The introduction of MySpace back in 2003 was the first

Competition

Is Your Facebook Competition Illegal?

In recent times you may have come to notice a popular trend forming amongst companies, bloggers and at times, just regular people on Facebook. In order to gain likes and increase awareness vast numbers of people are generating Facebook competitions online. They are quickly becoming a popular tactic and

BBC

Social Media case study: How does the BBC use it?

Just like the NHS, Cream Teas, the Queen and my favourite Prince Philip, the BBC is a well-established British institution. Of course, it has issue. For example it doesn’t publish the salaries of Clarkson, Paxman and others, it got embroiled in the Saville scandal and there are always questions about

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