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20 Incredible Social Media Statistics

Social media opens a world of opportunities to those that use it, either for business or for personal use. Social media platforms have changed the way we go about our daily life and altered how we sell, advertise, communicate and network with each other and companies. But how effective really
Facebook Groups

Facebook Groups – How To Use Them For Business

Long gone are the days Facebook groups were solely used to discuss films with fellow fans. The feature has now been utilised by businesses to reap the benefits that come with building a community on the platform. Facebook groups can be a huge advantage to businesses, especially when done correctly.
Social Media News
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Social Media News Roundup: June 2019

In social media news this month, Facebook lets you ‘sleep’ instead of replying to messages, Instagram enters the world of stop-motion and Twitter works on live-streaming…your voice. Facebook Gives You the Option to Snooze Facebook is helping busy professionals this month with a new feature for Messenger. The feature is
Digital Marketing
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What is Digital Marketing?

Digital marketing is as much a part of marketing as any traditional method in this day and age. If you aren’t utilising the benefits of digital marketing, then you’re seriously missing out on huge advantages for you and your business. But why is it so good, and why should your
Social Media Policy
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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?
Social Media Marketing
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The OG of Social Media Marketing

A lot happened in 2012. The world didn’t end, Windows 8 was created, they invented the Oculus Rift Virtual Reality Headset and Carly Rae Jepsen told us to call her…maybe. However, the most important creation of 2012, for us anyway, was Giraffe Social Media – the OG (Original Giraffe) of
Social Media News

Social Media News Roundup: May 2019

In social media news this month, Instagram tests lyric stickers, Facebook creates a feature that will allow you to shake your phone to report an issue and Tweetdeck finally catches up with the rest of the social media platforms. Instagram Goes Lyrical It wasn’t that long ago that Instagram introduced
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how
video content social

How Should I Use Video Content on Instagram?

It’s hard now to imagine a world without video content on Instagram, as it’s become a popular platform to share fitness tips, new product launches and reveal the gender of users’ babies all over the world. However, with social media forever growing and evolving it can be hard to keep