The Role of Boosting Posts in a Comprehensive Instagram Strategy
Sponsoring Instagram posts is one of the best ways to grow and promote your business.
From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media
We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram stories. For any brands looking
Fashion Forward: Harnessing Fashion Photography to Build An Iconic Social Media Feed
Whether you know the origin story of cerulean, or your fashion knowledge is limited to the names of different garments. We can’t deny fashion is something that is around us every day. With its presence on social media being undeniable. Platforms like Instagram, TikTok, and Pinterest have transformed the way
Navigating the UK Social Media Landscape
If your brand is looking for a diverse and dynamic audience that offers unique opportunities and challenges, then we encourage you to look at the UK audience. Requiring a strategic and creative approach, the UK social media landscape demands a understanding of the intricacies of regional social media. Don’t panic
Integrating Instagram Stories into Your Strategy: Advanced Techniques for Maximum Engagement
Initially dismissed by marketers as a mere imitation of Snapchat, Instagram stories are used by 500 million users every day and is a crucial for enhancing an Instagram strategy.
May 2024 Social News Round Up
While the sun may not have had his hat on in May, it appears social media platform teams have had their thinking hats on this month. We’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself a drink, sit back and
Social Media Strategies for Hotels: Enhancing Online Visibility & Guest Experience
Social media has become a pivotal tool for businesses across all industries, and the hospitality sector is no exception. The influence of social media on consumer behaviour is undeniable, shaping how potential guests perceive and interact with brands. For hotels, leveraging social media effectively is no longer a mere option
ROE vs. ROI: Measuring the Value of Social Media Interactions
It’s all well and good being able to create a strategy for social media, but understanding the impact of your strategy is vital for sustainable growth and engagement. At Giraffe we quite often get asked about the best metrics for determining a campaign’s overall performance. For us, there are two
Social News April 2024 Round-Up
Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been going on in the world
The 9 Deadly Instagram Marketing Mistakes [INFOGRAPHIC]
It feels like every day there are changes to Instagram’s mystical algorithm which means us marketers have to find new and innovative ways of using the platform. However, whilst the algorithm changes on an almost daily basis, there are a few universal things that NEED to be avoided if you