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Algorithm News

How Does the Instagram Algorithm Work?

Find out how to use the Instagram algorithm to your advantage. Spoiler! You can boost your engagement rates and performance without spending a penny. Building success on social media is a time-consuming and sometimes precarious process. But nowhere so much as on Instagram, where what works well one month might

instagram

How to Set Up an Instagram Shop

Are you ready to set up an Instagram Shop, but aren’t sure how? Don’t worry, you’re in the right place! In this guide, you’ll learn how Instagram Shops can help your businesses reach more customers, and discover the best methods of creating one for your brand! What is an Instagram

instagram

How to Get Instagram Story Views

If you’ve found yourself reading this article, you likely want to know how to get more views on your Instagram story. And with so many businesses using the platform to promote themselves, you’re not alone. The good news is that, here at Giraffe, we’re experts in all things social –

brand

Creating Brand Consistency on Instagram

Consistency is key when it comes to building your business. So what is Brand Consistency? Brand consistency is defined as the expression that affects the way people think about your business. The more consistent your communication with your audience, the more consistent your branding is. Having consistency within your brand

infographic

Essential Instagram Stats Every Social Media Manager Should Know [INFOGRAPHIC]

When we think of social media marketing, more often than not Instagram comes to mind, and that’s no surprise! With many influencers making Instagram their platform of choice, the constantly growing userbase, and the millions of brands advertising on the network, it’s no shock that Instagram is quickly becoming the

Facebook

Social Media News Roundup January 2022

Happy January everyone! We hope you have all been more successful than us at keeping your New Year’s resolutions. For those about to complete Dry January and Veganuary, we salute you! Fear not, whilst you have been smashing personal goals, we have had our heads buried in the latest social

Facebook

Social Media News Roundup December 2021

We hope everyone had a fantastic Christmas, full of merriment and lots and lots of chocolate, we know we can barely move. Roll on the new year when we can pretend, we are going to go to the gym. Enough of our lack of willpower, you’re here for your dose

instagram

How to Choose the Best Link in Bio Tool for Instagram

Your brand’s Instagram bio is one of the first elements users will see when they click on your profile. As Instagram doesn’t allow links in post captions, the profile website link you include is extremely important in directing users where you want them to go. However, you’ll often have multiple

ten ways to refresh your instagram marketing strategy

instagram

10 Ways to Refresh Your Instagram Marketing Strategy

Is your Instagram looking repetitive and tired? Are you struggling to come up with new ideas for your Instagram marketing strategy? Instagram marketing is fast-paced, especially as more new features are released, and changing your strategy is essential to stay relevant on the platform. But don’t worry, Giraffe is here

digital media

What is Social Media?

In the age of the internet, social media is a common term that most people have come across. It has infiltrated our lives and changed our everyday routines and business strategies. Still, there are people out there who don’t truly understand social media. So – what is social media? Where

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