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Header Image about Influencer Lucy Bennett
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Expert Interview: Influencer Lucy Bennett

This month we interviewed model and influencer, Lucy Bennett (@LucyBennettModel). Read on to discover her perspective on being an influencer, working with brands and advice for aspiring content creators. This interview has been transcribed from a video call with Lucy Bennett for The Giraffe Social Media Podcast and has been
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How to use Instagram Reels

How to post brilliant Instagram Reels in eight easy steps. If you’re here because you just googled ‘How do I post Instagram Reels’, don’t worry, you’re not alone. Instagram invested a great deal into marketing and uptake of Reels. On launch day, most user’s feeds were saturated with celebrities and
Social media news roundup July 2020

Social Media News Roundup: July 2020

In social media news this month, Instagram wants us all to go shopping, Twitter surveys users for a paid subscription model, and Facebook steps up security. It’s time for another Giraffe news roundup! Instagram Adds ‘Shop’ Tab Back in May, we reported on Facebook and Instagram taking on eCommerce. The
Social Media Case Study for Teapigs

Social Media Case Study: How do Teapigs Use It?

Teapigs sprang into life in 2006, which makes this feel-good tea brand older than Facebook! Founded by Nick and Louise out of a love for quality tea, they pride themselves on providing the best cuppa while staying sustainable, ethically aware and environmentally conscious.   Teapigs hold high quality and ethics
How can I use IGTV for Business?

How Can I Use IGTV for Business?

IGTV (or Instagram Television) is Instagram’s answer to YouTube, and launched back in 2018. It didn’t quite take off as expected, though, and you could be forgiven for leaving it out of your marketing campaign entirely. However, it’s actually a pretty nifty tool, so today we’re going to take a

Five Tips to Manage Your Social Media in a Crisis [Infographic]

A crisis can happen at any moment, and can throw your business into chaos. Changing market trends, cash flow problems and economic crashes are just three of many things that can turn your company upside down. During difficult times it can be tempting to abandon your marketing strategy completely, but
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Ten More Amazing Social Media Stats [Infographic]

Can’t get enough of social media stats? Neither can we – that’s why we’ve made yet another handy infographic to round up ten more fascinating facts about all things social. Read on to find out: What percentage of brands say social media helped with their exposure How many Twitter accounts

User Generated Content and Community

Creating community through UGC (User Generated Content) during COVID-19 This is a guest post kindly written by friend of Giraffe, Professor Debika Sihi of Southwester University in Texas. You can read our expert interview with her over on this post. Normal routines have changed.  A few months ago, your day
social media polls

How Social Media Polls can Help your Business

If you’ve found your way to this handy guide to social media polls, you’ll already know about how harnessing the power of social media can help boost your business. From building your brand awareness to connecting with customers, using the right approach can make all the difference to the success
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Social Media News Roundup: December 2019

In social media news this month, Instagram adds to its safety features on the app, Facebook adds some very useful advertising tools and Twitter lets you change your live photos into GIFs! Instagram gets a safety makeover Instagram have been working on lots of new features this month, but two