Skip links
let's talk social
Giraffe Social

Tag: Interview

Vita Kadile interview
Tags

Interview: Vita Kadile

Vita Kadile is an Assistant Professor (Lecturer) in Marketing at Leeds University Business School, UK, where she also earned her PhD in Entrepreneurial Marketing with University of Leeds scholarship. Her research interests include cognitive and behavioural entrepreneurship, as well as international and strategic marketing. Vita’s research has been published in internationally renowned academic journals, such
Jaideep Prabhu interview
Tags

Interview: Jaideep Prabhu

Jaideep Prabhu is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Professor Prabhu is also the Director of the Centre for India & Global Business
Rafic sinno interview

Rafic Sinno: The First Step Is To Listen

Rafic Sinno is an experienced entrepreneur, author, teacher, motivational speaker, consultant and marketing professional.  Rafic established Sinno Communication, a family based business serving the Tri-State region with visual communication products and services.  As a teacher, Rafic Sinno teaches a variety of courses at the intersection of business and communication.  His
patrick barwise

Patrick Barwise: Becoming A Marketing Leader

Professor Patrick Barwise is an expert on marketing and media, specialising in customer-focused strategy and execution, marketing leadership, brands, advertising, media, and broadcasting policy. His last book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published by McGraw-Hill in September 2016. Patrick Barwise
Joanna wiebe
Tags

Joanna Wiebe: More Real-Time Everything

Joanna Wiebe is the original conversion copywriter, she invented the title. Although, if you ask her – she’ll tell you that she ‘fell’ into copywriting. Joanna is the creator of the wildly popular Copy Hackers – a haven for tips on writing incredible copy for your business’ marketing. Having started
Eric van steenburg

Eric Van Steenburg: Thinking Strategically

Eric Van Steenburg, Ph.D., is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behaviour, and persuasive communications. Eric Van Steenburg has published in the International Journal of Advertising, Industrial Marketing Management,
Tags

Social Media Expert Interviews: Amy Jo Martin

  Amy Jo Martin founded Digital Royalty three years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.

Social Media Expert Interviews: Guy Clapperton

   It is time for another Giraffe Expert Interview, which this week is with Guy Clapperton. Guy speaks regularly on social media and did so in seven countries in 2011. He has written two books on the subject, “This Is Social Media” and “This Is Social Commerce”. He has also
Tags

Social Media Expert Interviews: Dave Kerpen

  This week saw us chat with one of our favourite authors on the subject of Social Media, Dave Kerpen. Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Dave and his wife and

Social Media Expert Interviews: Renee Blodgett

  This week Giraffe had a bit of chit chat with Renee Blodgett, the founder of Magic Sauce Media, a social media, branding, marketing & PR consultancy focused on small businesses from around the world. As one of the first bloggers in the industry, she has been writing for over 15 years