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Business

Facebook Groups for Marketing: How to Build an Active and Loyal Audience

Long gone are the days Facebook groups were solely used to discuss films with fellow fans. The feature has now been utilised by businesses to reap the benefits that come with building a community on the platform. Facebook groups can be a huge advantage to businesses, especially when done correctly.

Advertising

The Role of Boosting Posts in a Comprehensive Instagram Strategy

Sponsoring Instagram posts is one of the best ways to grow and promote your business.

instagram

From Storytelling to Sales: Leveraging Video Content for Brand Growth on Social Media

We’re living in a world where cats play the piano and teenagers become influencers by dancing awkwardly in their living rooms, and video content is king. Chain emails are no longer considered cutting-edge communications. Now though, it’s all about TikTok dances, YouTube tutorials, and Instagram stories. For any brands looking

Company Policy

Essential Components of an Effective Social Media Policy

In today's fast-paced digital landscape, a robust social media policy is essential for any organisation aiming to harness the power of online platforms.

Marketing

Unlocking the UK Market Social Media Strategies for Global Brands [INFOGRAPHIC]

The UK market presents a unique opportunity for global brands due to its digitally savvy population and diverse cultural landscape. Success requires a tailored approach to social media strategies that resonate with local audiences. Understanding the UK Audience The UK has a population of over 66 million, with a high

instagram

Social News April 2024 Round-Up

Spring is officially in bloom, the birds are tweeting, and we’re back to dive into the latest and hottest social media news updates in the industry. So, grab yourself an iced coffee, sit back and relax while we share a round-up of what has been going on in the world

Giraffe Social Media

Social Media News Roundup February 2024

It’s that time of the month again when here at Giraffe we dive into the latest social media news updates in the industry, so sit back, relax and enjoy whilst we give you the lowdown on what’s been happening this February. Instagram Tests New Limits on Hashtags Instagram is testing

buyer's journey

The Buyer’s Journey How to Reach Your Audience At Every Stage [INFOGRAPHIC]

The Buyer’s Journey is a metaphorical path that your customers will take when considering a purchase of your product or service. It comprises of four stages: Awareness, Consideration, Decision, and finally Retention. When crafting your marketing strategy, it’s important that you’re keeping The Buyer’s Journey in mind. Each piece of

Giraffe Social Media

Social Media News Roundup January 2024

Welcome back to a new year, hello 2024! We are only one month in and already the social media world is ripe with changes and updates across all major platforms. In the news this month, Instagram, X and LinkedIn. Let’s dive into our social media news update! Instagram Now Allowing

Giraffe Social Media

Social Media News Roundup December 2023

With the festive season in full swing, excitement crackles in the air like chestnuts on an open fire. While we eagerly await Santa’s arrival, let’s take a moment to explore some noteworthy social media happenings that are sure to pique your interest. Ready to dive in? Google Unveils Tracking Cookie Phase-Out Plan: What You

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