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Tag: Marketing

Social Media Policy
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How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?
Social Media Marketing Agency

How to Pick a Social Media Marketing Agency

Business owners need to give the running of their company their full focus. Sometimes there isn’t time to do everything a business requires, especially to a high standard. Outsourcing your social media marketing is one of the best decisions you’ll make. Outsourcing your social media marketing to an agency can
difference between marketing and advertising

What Is The Difference Between Marketing And Advertising?

The Difference Between Marketing and Advertising The main difference between marketing and advertising is that the latter focuses more on securing new and repeat customers by promoting a new product or idea, but marketing is a complex process by which a careful strategy is formed for a new product or idea
Influencer Marketing

What is Influencer Marketing?

If you haven’t already heard the words Influencer Marketing in the social media world, you’re about to. Influencer Marketing is the next biggest trend in marketing and will soon be one of the most powerful ways to advertise your product and market your brand. But what does it mean, how
Eric van steenburg

Eric Van Steenburg: Thinking Strategically

Eric Van Steenburg, Ph.D., is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research interests include nonprofit marketing, political marketing, consumer behaviour, and persuasive communications. Eric Van Steenburg has published in the International Journal of Advertising, Industrial Marketing Management,
Social Media News

Social Media News Roundup: June ’18 Week 1

In social media news this week, Instagram wants to extend video upload limits, Snapchat wants to seamlessly sell tickets, LinkedIn wants your #feedback and Facebook boosts its Marketplace. Instagram are thinking of extending the time limit on users’ videos posted on the social site. At the moment, people can only
Easter Is the Time for Engagement

Easter Is the Time for Engagement

Haven’t got any plans for Easter? Well then, you’re missing out on some incredible chances for increased reach and engagement for your brand! The holidays are a perfect time to build a digital marketing strategy to attract new customers and build a community among your current audience, so if you
The Benefits of a Social Presence

The Benefits of a Having a Social Presence

Keeping a social presence is essential for brands who want to grow their customer count, make a direct bridge between consumer and the business and keep up to date in the company’s industry. A Facebook page can help you learn a lot more about your audience and help you target

Making the Most of the Festive Season

Your company’s office may be decorated with the tallest Christmas tree and brightest baubles, but your brand will gain nothing from beautiful décor in the working environment. It’s time to get digital and turn your spirit for the festive season to your social media. The Christmas season is one of the

Bad Social Media Techniques You Need to Stop Right Now

If you are unknowingly utilising bad social media techniques as part of your strategy, you might as well not bother. One cowboy tactic can ruin everything. Sometimes all it takes to elevate a social media campaign from great to magnificent is one teeny strategy addition. Unfortunately, the same can be said