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Tag: Marketing

Maximise Your Valentines Day Social Media Message

Love it or loathe it, Valentines Day is another opportunity for you to maximise your social media marketing with a heartfelt promotional message. What does Valentines Day mean to you? It could just be another day of the year. Or maybe it’s an opportunity for you to secure yourself a

Forging a Destiny of Social Media Influence

If you want to succeed in selling your products or services, you need to succeed in selling yourself first. You need to have social media influence. What does success really, truly look like in the world of social media marketing? Simply put; influence. Successful brand pages quite openly exploit the influence

What Happens When You Ignore Social Media Marketing?

We’re at a point in time now where choosing to ignore social media is laughable. Without it things look very bleak indeed.. The reason is simple – it’s a marketing avenue where even the nichest of audiences can be found, one that facilitates brand awareness and advocacy on a herculean
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Kicking Your Content Marketing into 2017

Content marketing has long played a crucial role in the best digital marketing strategies. Quality content not only entices new customers, it reminds current ones why they bought into your brand in the first place and works to make them advocates. It certainly warrants some serious investment in 2017 –

How Much Should Marketers Rely on Facebook Metrics?

It’s not unlike Facebook to update the way they report insights to marketers. As the variety of content capabilities grow, the ability to accurately convey Facebook metrics becomes increasingly complicated. Couple that with periodical algorithmic changes and the challenge becomes even bigger. Instances of widespread errors in their reporting are
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10 Tips to Help Supercharge Your Editorial Calendar

One of the most important but commonly disregarded aspects of a content marketing strategy is the editorial calendar. Any successful digital marketing strategy requires robust planning and understanding. An editorial calendar gives clear and coherent steps to creating a fully fledged strategy across board – and not just relying on

Get Scarily Good at Social Media this Halloween

  If you are in charge of managing social media with your company, Halloween should be a real treat for you. Regardless of how you feel about cutting holes in an old bed sheet and scaring your thirteen year old nephew out of his skin, there are plenty of ways
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Getting Going with LinkedIn: 2. Building your Network

LinkedIn is the go-to Social Network for most professionals and job-seekers. It’s understandable that some of us have apprehensions about setting yourself up – and it can also be unclear about what steps to take after you have created a profile. In our previous article in the Getting going with

Why Clickbait is Ruining it for Everybody

  “You won’t believe what happened to the guy that wrote this…” Sound familiar? Clickbait may seem harmless at first glance but it’s certainly not fun – and could very well prove damaging for writers of quality content. Even if the terminology is foreign to you, you’ll probably still be

5 Brands Who ‘Get’ YouTube

  Video is an incredibly accessible form of content and for brands who invest in it, it can be one of the most successful forms of marketing. With great video content having the ability to entertain, educate and inform all rolled into one package, it’s no wonder some top brands