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Advertising

McDonald’s Social Media: A Case Study

McDonald’s is one of the largest and most well-known brands in the world. In this case study, you’ll see that McDonald’s also understands how to make the most of social media. Before we jump into the nitty-gritty, let’s look at some McDonald’s stats: McDonald’s Social Media: The Stats Established as

engage

Why is Social Media So Good for PR?

Have you ever wondered why Social Media is so good for PR? Social Media is not just about TikTok, Instagram and Facebook. These are three of the most popular platforms. However, the amount of social network sites and tools are endless. Social media exudes a fast-paced and changing enviroment. The

digital media

What is Social Media?

In the age of the internet, social media is a common term that most people have come across. It has infiltrated our lives and changed our everyday routines and business strategies. Still, there are people out there who don’t truly understand social media. So – what is social media? Where

audience

The Best Strategy for Getting Facebook Likes

Growth is an important objective for a company to have, and not just regarding the team or business plan. Social media should be an essential part of your marketing strategy because of the benefits it can bring to your brand. Growing your audience sounds easier than it is, but it

Business

Is Instagram Right For Your Business?

Image based social networking site Instagram rose to prominence in 2010 and experienced such rapid growth and popularity that Facebook purchased them two years later for a cool $1 billion (didn’t they know they could download it for free?) With roughly 60 million photos shared on Instagram daily, it’s certainly

brand

How to Create a Social Media Policy

A social media policy is an essential part of a social media strategy. It’s vital to create and put in practice before posting to your designated platforms. Firstly, your business must check that your social media marketing is following all official and relevant laws and regulations. But what comes next?

Media

Social Media News Roundup: November ’17 Week 4

In social media news this week, Facebook Messenger upgrades its sharing image resolution, Pinterest helps us find the picture we can’t search with words, Instagram improves its use on Mobile Internet browsers and Snapchat adds to its promotional features. Messenger’s High Res Upgrade Facebook has upgraded their image sharing resolution through

2017

Social Media News Roundup: November ’17 Week 3

In social media news this week, it appears social sites have indulged in new apps and improvements to their services, with Facebook taking on video content, Google aiding hungry users, a simplified Twitter promoting system and Instagram acknowledging the hashtag as a trend to follow. Facebook’s New Video App An

current affairs

Will Social Media Ever Replace The News?

In the past ten years, the way we receive news has changed radically. Whilst most people still go to more traditional news outlets (radio, newspapers, the TV etc.) for their news, many of these and more are also using the internet and, more specifically, social media as a means

Advertising

How is Social Media Changing the Way We Buy Products?

Depressingly, it’s nearly fifteen years since I finished primary school. Back then, there was no such thing as Facebook, Mark Zuckerberg hadn’t become a multi billionaire as one of technology’s great success stories, mobile phones were unattractive bricks, apps didn’t roll off the tongue in regular conversation and the idea

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